The digital competition for businesses in the UK is exceptionally high. If you want to beat the competition, you need to be ready for hard work and smart work and dedicate a significant amount of your time to digital marketing. Alternatively, you can also hire an SEO expert and invest in improving your business’s online presence.
The biggest reason why the digital competition for large and small businesses is consistently increasing in the UK is that today, more than ever, companies are opening their online stores and focusing more on their digital presence rather than their brick-and-mortar stores. Pandemic lockdowns have completely transformed how businesses operate and now, almost all businesses in the UK leverage the digital world to market their products and improve their global outreach.
The time and effort you put on Google for business marketing are totally worth it as Google features a modern and highly effective algorithm to rank businesses, which allows only the best businesses to rank#1. Google has a staggering 85.55% of the search engine market share worldwide.
Understanding your USP
To stand out, you should know what makes you stand out. What makes your products different? Why should people consider purchasing your products or services instead of the ones already available in the market?
Think about your products from the customers’ perspective and figure out your Unique Selling Proposition (USP). Make sure you know how you compare to other businesses in your industry and what makes you ‘just the right option’ for them. Your USP can serve as the focal point of all your marketing campaigns.
To find out your business’s core differentiators and USP, you can also ask for honest feedback from your clients or other people who you believe can give you the right advice. Once you understand your USP, make sure that you stand by it under all circumstances. After evaluating your USP, you should also communicate it to your audience across all the social media pages and digital marketing channels.
What Defines your Brand?
Whether you run a small business or a large one, you can easily establish it as a ‘’brand,’’ by determining your core values, defining your brand’s purpose, and communicating to your audience. If, for instance, you aim to establish sustainable manufacturing practices in your business and plan to promote the same concept through your brand, you should mention it in the ‘About Me’ section of your website.
To leave a lasting impact on your audience or to stand out from your competitors, you first need to know how they’re presenting themselves and remember not to copy them while defining yours. Think about the reasons why you started your business in the first place and demonstrate your vision and mission on your social media pages and other digital marketing channels in a compelling way.
By analysing your clients’ websites, you’ll also learn about their weaknesses and what makes you different from them. Defining your brand becomes considerably easier when you know your USP. Make sure the language, tone, and visuals are consistent and emphatic. Everything about your businesses is the embodiment of your USP, your mission, and your core values.
Pick a Niche
To make your business successful, you need to find your area of expertise and then work on it. It’s best if you can also determine your micro-niche within that area, as it allows you to be more specific about what you’re offering to your clients.
There are lots of businesses in London, in nearly every industry you can think of. Determining your micro-niche would help you narrow down your competition and rank higher on Google. Working on a specific topic will also put you in a better position to engage with your audience and provide them solutions to everyone’s problems. Since there’s exceptionally low competition for businesses that understand and work on their micro-niche, getting attention, product marketing, and winning customers become considerably easier for them.
Taking risks is the essence of running a successful business. Playing safe may help you attain stability but if you want to cut through your competition, you need to take risks and experiment. The best thing about operating a small-scale business is that you can be agile and change your systems without worrying about the expenses. This allows you to experiment with new ideas and try new things to see what works the best for you what help you beat your competition. For example, you want to test a new branding method or you’re planning to change the keywords on your website.
Always remember that change is always good and opens new doors for opportunities. It helps you make your business more adaptable to the consistently evolving trends, and become more agile.
You can also make mistakes while trying out something new, but don’t forget that mistakes only help you figure out your weaknesses and pave the way for bigger successes.
Improve Your Customer Service
Nothing can damage your business reputation as badly as poor customer service. Thanks to social media, a single bad review about your services can spread like wildfire and put your hard-earned reputation at risk. Keeping your clients happy and satisfied should be your priority and meeting their expectations should be your main focus. If you keep your customers happy, they will come back to you whenever they need the same product, which would eventually help you improve your profitability and revenue.
About the Author
The writer of this post is an experienced digital marketing strategist with demonstrated experience in providing, copywriting, reputation monitoring, and on and off-page SEO services in London. He regularly contributes to Search Berg and aims to help digital marketers, SEO specialists, and businesses alike get ahead of their competition without any hassle.