The modern marketer in you is managing everything online. Staying connected anywhere in the world is not just the ultimate convenience but an essential aspect of your success. From balancing client calls to reviewing campaigns, these are your main tasks while working remotely or in the office.
Microsoft Outlook is a key tool that offers you all the necessary features designed to help you stay efficient while on your mobile phone, anywhere you are. It comes with the Focused inbox and an integrated calendar. You can streamline your communication and maintain control over your marketing workflow on your handheld device.
Get to know the top 7 Microsoft Outlook mobile features every marketer should use on the go. If you have not used or heard of Outlook’s mobile version, you now have all the tools you need to save time and reduce stress working with your marketing efforts while on the go.
Top 7 Microsoft Outlook Mobile Features for Marketers
1. Focused Inbox: Prioritize What Really Matters
Have you ever heard of Focused Inbox before? Finding the most important emails among the bunch can take a huge amount of time, or sometimes the first hour or two of your day. Focused Inbox is a feature that analyzes your email habits and keeps tabs on emails that are important to you. Then, it automatically categorizes emails into Focused and Other. The Focus tab ensures you have the important emails from your clients and team members, while the Others tab covers the promotional messages and literally ‘others’ that may not be that important to your everyday tasks.
Through this feature, you can now find client updates, campaign feedback, and even time-sensitive approvals all in one place. Using your Outlook app on your phone also means you are out and about, so just imagine sifting through your emails just to look for those client updates. Through Focused Inbox, you do not need to spend hours scrolling down and just looking for that email about big product launches or a meeting invite.
The best part of this feature is that the more you use it, the more the algorithm becomes. It learns which emails matter to you the most and will improve its recommendation of what deserves your immediate attention.
2. Customizable Swipe Options: Save Time with Quick Actions
Another challenge we have to face while on the road is the high volume of emails, and managing them can be overwhelming. To make Outlook experiences on mobile comfortable, you can simply swipe left and right on your email. This action allows you to archive, delete, flag, or even schedule emails. You can also set it as read or unread.
Let’s say you are on vacation or on the road and you finally received that lead’s inquiry or some great news from a client. With one swipe, you can now flag the email for a follow-up later or send a reply instantly. Whether you are ready to send a reply or mark your emails to your preferred category, the swipe feature helps you make quick decisions.
Are you on iOS or Android? You can download the app on your device, and you will still get the swipe feature, and the result will still be the same. You get faster email management and focus on your strategies instead of inbox maintenance.
3. Send Availability: Simplify Scheduling
Another time-consuming part of every marketer’s job is scheduling meetings with clients. Yes, you need to meet with your clients almost every day, and team meetings are a vital part of work. But you can always save time with scheduling. Besides the endless back and forth of emails, just try to find out which schedule works for everyone. You can save time through the Send Availability feature.
Through Outlook, you can share your available time slots. The email app pulls this information from your calendar, so you do not have to switch between an email and your calendar apps. The Send Availability feature is a lifesaver for marketers who work with clients and team members across time zones.
You can create and confirm meetings within seconds and keep projects moving forward. This also helps with avoiding frustration and scheduling delays. So imagine you want to pitch a new campaign idea or just simply finalize deliverables. You need the Send Availability feature to ensure you remain efficient and timely.
4. Integrated Calendar: Stay Organized on the Move
Calendar and Outlook work hand in hand when working as a marketer. With Outlook mobile, you can connect two functions together. When you integrate your calendar, you can schedule meetings without switching between two apps. You can add an event with your clients or even check availability while writing your response.
You can manage multiple accounts in your calendar. So you can clearly view all the personal and work schedules you need to attend to. If you work as a marketer, you can reduce the risk of double-booking your personal and work schedules.
Like your other apps, you also get a home-screen widget. This lets you get to your agenda without ever opening your email app, so you will never get caught off guard with any upcoming deadlines or meetings. You can find your email, calendar, and contacts in one app to help you stay organized.
5. Copilot for Microsoft 365: AI-Powered Email Assistance
Besides the meetings, you also need to respond to emails and send your deliverables on time. However, when you are on the go, you don’t always have the time to craft a well-written email. Copilot for Microsoft 365 comes in handy for this reason. The AI assistant helps you draft and even summarize email threads. You can also refine emails to ensure your response is appropriate and timely.
Let’s say you receive an urgent client inquiry and you are about to ride a bus or a flight somewhere. Time is of the essence when it comes to client inquiries, and you may not have the comfort of polishing a proper response. Copilot can help you draft a response within seconds. You can keep your tone on point and your response clear for your client to understand better.
The AI assistant ensures you maintain your professionalism even when on vacation or stuck in traffic on your way to the office. You can focus your strategy more, rather than thinking of the right words and tone to say. Whether you are following up on a campaign or responding to a lead, Copilot can save you time writing or even summarizing a meeting.
6. Outlook Groups: Collaborate Seamlessly with Your Team
Marketing is not a one-man effort. Collaboration is non-stop, whether you are at the desk or working overseas. Outlook Groups lets you create a hub for team communication and file sharing. With the calendar integration, you can also combine schedules all in one device.
So instead of using multiple apps to keep tabs on your team’s efforts and progress, you can work together in Outlook Groups. From sharing files to tracking tasks, you can communicate and collaborate without leaving the app. You will also have access to shared calendars if you want to book group events or simply coordinate deadlines for campaigns you are working on.
Marketers like you also need to be on the run for meet-ups with clients and even events to learn new strategies. The Outlook Groups feature ensures you do not miss any important information, and even file updates. You can stay connected with the team to keep projects running smoothly.
7. File Integration: Share Assets Effortlessly
Sending and receiving files is part of your daily workflow. If you have been using cloud storage services, you can attach files directly to your Outlook mobile app. It works best with OneDrive, but you can also connect your Dropbox and Google Drive to the email application. So if you are using any of these cloud storage services, you can upload documents conveniently and submit your deliverables on time.
Imagine this. You are on your way to a client presentation, but you want to have the latest campaign stats from your team. While they can still be creating the report while you are on the road, you can have access to the most recent report and attach it immediately to your Outlook. You can also view and edit Office documents directly within the app, so you do not have to keep opening your laptop.
The file integration feature from Outlook easily helps you deliver marketing assets and create proposals on time, wherever you are. Additionally, you can maintain your professionalism by responding promptly to new and existing clients, as well as other team inquiries.
Why These Features Matter for Marketers
All these features together create the most productive mobile experience for your Outlook. You are connected with your team and clients while responding to inquiries in the most professional manner possible.
If you are also running an Outlook email marketing campaign, these tools let you communicate while keeping your strategy on track. Combined with other business software tools, Outlook mobile becomes part of a broader ecosystem that supports your growth and efficiency.
Embrace these top 7 Outlook mobile features to save time and build connections with your clients and colleagues. Thrive with adaptability and responsiveness, so you can manage your workload seamlessly through one mobile app.
