SEO is something complicated that depends on many different factors and that between them are intertwined to get a firm spider web where go the robots of Google. And, when we talk about SEO we mainly refer to two branches that are divided into many more points but the two main sources are Internal SEO and External SEO, which summarized in one line are:
Here we will learn about 5 SEO Tips you should follow before launching a new website:
The web architecture is one of the first things you must define before even putting yourself to create content or links to your website. It refers to how your website will be structured in the face of search engines and users, and just as when you build a house you need the plans, or when your favorite soccer team plays a game has an established alignment, you need a web architecture.
The content is a very valuable piece of your list of assets if you want to be successful with your website. Do not think that with that you will unseat large websites, but when you start you must put all your cards on the table if you want to get something because there are many other competitors out there who will and going behind you in the race is not a good option. Proper and appropriate contents on your website in the very important part which you need take into the consideration.
Refresh your content:
If there is something that Google likes, that is the content with updated information. That’s why the last SEO advice of today is that you dedicate a little time each month to update the contents that you already have published.
For this, there are two good ways to do it. One is enabling comments in the posts of your blog so that people can contribute different content and another is contributing new ideas to your content.
Distribute your keywords on your website:
Once you have chosen your words correctly, it is time to distribute them among the sections you have or are thinking of creating.
The best way to do this is to have each page point to a single main keyword. In this way, you can put the keyword in the most important sites of your sections as in the title, in the slug and in the H1. Thus, Google will not be confused and will position you for the keyword to which you are attacking.
Remember that the keywords should be put in the typical strategic places, but it is worth mentioning:
- SEO title of the page
- Slug of the URL
- Meta description
- Subtitles (h1, h2, h3, etc)
- Alt of the images
With the internal linking, we distribute our web strength to all the different categories. In this way, the robots will navigate through the entire web, something that is achieved with internal linking through the different levels of categories, product pages or articles. You should always ensure that this entire internal link always goes to a page with a response code.
As you can see, there are many ways to improve your positioning by working on only the internal part of your website. These are just five of them, which are repeated most of the time. Remember that if your website is not properly optimized internally, no matter how many links you make or how much authority they have, SEO Company will never be taking advantage of the 100%.
James Tredwell is a Technical SEO at Hopinfirst who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.