4 Communication Technologies Every New Business should Invest In

Most new businesses find it difficult to establish themselves in the market. They often struggle to maintain a proper workflow in their office from time to time due to a lack of proper communication. All these things happen because many startups don’t feel the need to invest in the right communication tools and technologies. However, this is one investment that you, as a new business owner, won’t regret.

To help you understand better, here’s a quick discussion on the types of communication technology every new business should consider investing in.

Social media platforms

Social media is undoubtedly the best possible way to communicate with your existing and potential customers. And thanks to the diverse ways social media platforms are being used, they have become more than just a means of selling products and services.

Through social media, you can communicate your brand voice and values. Your posts will allow potential customers to engage with you and your business. Besides, social networking apps, like Facebook and Messenger, have become popular mediums for providing customer service.

No longer will your customers pick up the phone and call you whenever they need any assistance. They’ll simply hop over to your Facebook page and message you their queries directly. This is far more convenient for them as well as you in comparison to traditional methods of customer service.

Facebook is the most popular platform to run all your social media campaigns. Instagram and Twitter are also widely used for similar purposes. TikTok is also an amazing platform for new businesses, especially if you want to communicate your brand voice through videos.

Cloud-based collaboration tools

The use of collaboration tools can help you and your employees work more effectively in group projects as well as individually assigned tasks. These tools allow users to communicate and make changes or additions to certain jobs in real-time. They also allow you and your team members to work simultaneously on a single task.

As the owner of the company, or even as a project manager, these cloud-based collaboration tools will help you get a complete overview of what your employees or team members are working on. They will also help you keep track of their progress and performances.

Different types of businesses opt for different types of collaboration tools. Slack is a tool that’s generally used for all types of business and projects. Trello and GitHub are quite popular among software developers. Designers these days use InVision to collaborate with other designers. The bottom line is, no matter what type of business you run, you’ll always find a collaboration tool that’s ideal for you.

VoIP phone service

If you want to set up a business phone system, you’d be better off opting for VoIP phone services. VoIP technology allows you to make phone calls through your internet connection instead of using traditional phone lines.

A VoIP phone system offers features like scalability, portability, increased accessibility, clear voice quality, etc. Besides, this system is cheaper than using a traditional phone service.

For new or small business owners, hosted VoIP phone systems are more convenient than on-premise ones. They provide the same benefits as a regular VoIP system, as well as some other additional features. VoIP technology will also provide you with more phone number extensions for your cloud PBX system.

Video conferencing tools

Video conferencing tools have become part of our work-life ever since the start of the COVID-19 pandemic. As most of us moved into a work-from-home situation, we made these conferencing tools our primary mode of communicating with our colleagues. Even before the start of the pandemic, many businesses have used these tools to set up meetings with clients from all across the globe. Hence, as a new business owner, you can’t ignore the importance of video conferencing tools.

While most conferencing tools are free to use, they do come with their limitations. The most common limitation is that you’ll only be able to set up meetings with a very limited number of people. However, free versions of these tools should work just fine for a new or small business like yours. Yet, if you want, you can still invest in the premium versions. They don’t cost much and provide better features than the free ones.

Google Meet and Zoom are very popular conferencing tools. Other than these two, you can also check out Cisco’s Webex, Around, or even Skype. And while all these apps provide similar facilities, it’s the difference in quality that separates them.

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