What is website redesign?
“Website Redesign” is the act of improving or reworking existing website designs to improve usability, accessibility, and overall look. This can include site layout, functions, graphics & photos used for the different layouts (with consideration), page content, color schemes, and other general aesthetics.
Website redesigning is becoming one of the most popular digital marketing strategies. The website provides you an opportunity to connect with your customers, regardless of where they are. But, if your website fails to deliver what it promises to your customers then there’s no point in having a website at all.
Why you should consider redesigning your website?
Before starting the whole procedure of redesigning your website consider this small list of points that will give you better insights about the factors to keep an eye on before jumping into any wild ideas.
We are now in what seems to be the golden age of web design, where the point is no longer to have a functional website but instead to have an aesthetically appealing site that functions well. As more companies strive to gain exposure on the internet it is important for them not only to meet these standards but excel beyond them.
With so many options out there, redesigning your company’s website can be one of the most powerful tools you use for marketing success. However, with every project, there are always factors that must be considered before making any decisions or moving forward into development.
It is crucial for any business owner to consider these five things before beginning their new web design.
Review Your Current Website
Before starting work on a new site you must first review your current website to see what you are currently working with. This can not only help you stay organized by having a company’s portfolio already compiled, but it will allow the designer to know exactly what they need to do in order to meet your expectations.
Establish A Reasonable Deadline
Give yourself time to research and plan your new site. Most businesses require anywhere from six months to two years for a full website redesign. Try not to rush into a project without doing any planning. You don’t want to end up spending more money than you have to because of mistakes that could have been avoided by taking the time for research and planning. If you are going through an agency, ask them beforehand how long they think it will take to complete your site once you start working together.
While designing a new website is an exciting time for any company, creating one that exceeds all expectations can be overwhelming and difficult to estimate within an appropriate timeframe. It is important for businesses to set reasonable deadlines at the beginning of the project so there are no interferences with regular business operations or prior engagements.
Check Out The Competition
One thing many companies fail to do before starting any project is checking out their competition and understanding where they fall short. When expanding your company’s website, it is important to know what you fall short of and even more important to know how much better than the competition you can make your site.
Review Your Call To Action
A crucial detail that many companies fail to consider before starting any project is their call-to-action (CTA). It can be beneficial for you as a business owner to think about what the primary goal of the website will be and how this connects with your current or potential customers and clients and what they want from your website. What do they want? What do you want them to do?
Hire A Professional
Last but certainly not least, hiring a professional could be one of the most important things you could ever do for your company. When hiring a designer it is important to have a full understanding of the work expected, and an even better appreciation for what you can expect from them going forward.
From here on out there are a lot of options. If you hire a professional, this person will walk you through each step and explain how they plan to accomplish this goal. If you decide that you want to go at it alone or with the help of another person, start by reviewing your current website portfolio, researching your competition, and deciding what direction should be taken in order to move ahead. The more time spent upfront planning can save plenty of time down the road when making any changes necessary after launch! So do yourself a favor before starting any website redesign, figure out what you want, and go for it!
Just as important as the information given by the client is the research done by the designer about their target audience and how different website designs can effectively reach those who would find use in its services and how these people will obtain information from such a resource. Understanding which type of design will best attract potential customers allows the designer to make better decisions about layout and color schemes. Finally, although not always necessary, hiring a professional can help ensure that all bases have been covered and nothing has been missed along the way making certain that everything is completed accordingly and within the expected timeframe.
Khurshid Alam is the founder of Pixel Street, a web design company. He aspires to solve business problems by communicating effectively digitally. In his leisure, he reads, writes, and occasionally plays a game of table tennis.