After you have reached a healthy and profitable Search engine campaign, you should look for other alternatives in order to expand your online marketing strategies. You might be thinking, well I am already doing well with my PPC campaign, why risk it all with another marketing campaign that might not work or do so great?
Thus, one straightforward answer is that to earn money, you need to spend money. AdWords Remarketing campaigns are an amazing marketing technique that allows you to show ads to previous users who have visited your website in the past.
In order to launch a remarketing ad campaign, first of all, you need to place a simple code on your website. Now, you may not be an expert in all this technicality, therefore, we would recommend you to hire a white label remarketing service provider to do this on your behalf. After the code is placed, it will allow you to insert a cookie in your visitor’s browser that will furthermore facilitate the documenting of the right ads to specific visitors, who bounced back from your website without making any purchase.
In order to get you inspired, we are listing some of the biggest benefits that you will undoubtedly receive from running a remarketing ad campaign –
Ideal for e-commerce businesses
A remarketing ad campaign is an organic step that ought to follow after the completion of a search and google shopping campaign. Remarketing is an effective way of targeting customers that have not yet completed a purchase or have abandoned items in their shopping cart. It is effective because it interweaves regular advertising with an added layer of relevance.
With a regular ad campaign, you do not know anything about the users that you are targeting! It is a grenade approach and it is quite possible that you may not get that desired ROI! However, with remarketing you have the added information that the user already knows who you are, and you also know what the user is looking for.
Remarketing is basically the customisation of display ads, to cater to the needs of visitors, who had earlier shown interest in your products and services. This helps you to keep your former visitors engaged with your brand and keep your brand highlighted in the visitor’s mind.
You can anytime extend the services to dynamic remarketing
When you will hire a white label PPC management service provider, they will definitely recommend you to expand to dynamic remarketing as it is an advanced version of AdWords remarketing. In this, AdWords will use your product ID, name and title from your google shopping feed, and integrate this information in your dynamic remarketing ad.
For instance, if a user browses your website and looks for shoes, particularly of black and blue colours, however, she drifts away and bounces on to some other website in the Google display network and searches for the similar keywords. A few seconds later, a tailored ad will pop up on her screen, regarding the black and blue shoes.
Interesting isn’t it? You already know about the preferences of that person and by showing them these relevant ads, they are bound to account for a sale. This is a bit of a stalking, but who cares, if it helps you to achieve your marketing goals in the shortest possible time.
If you have not heard of remarketing ads just yet, it’s time for you to get up for some action, because you are missing out on potential relevant traffic to bring back to your bay. Often one visit isn’t enough. With AdWords remarketing you get another chance to crack the deal. Help your business grow.