In this modern digital environment, it is a huge mistake to rush the app development stage without thinking things through before you take the first step, especially now that the industry is saturated with millions of apps on major app stores like Google Play store or Apple App store, where a whooping 70 percent of downloaded apps get deleted, sometimes eventually.
So to fix this properly, you need to hone your idea first before the development project begins. That being said, make sure you do not skip any mobile app development / Android, iOS process. To do this, you need to take a closer look at some of the mistakes discussed in this article and avoid them. After all, there are about 5 million apps in major apps stores but only a little over 32 thousand apps make over 1 million downloads. With that said, here are 6 common mistakes to avoid during your mobile app development.
- Your apps are not personalized
All the best apps offer personalization to its users. This is one of the most important key features why some apps are very successful and others are not. Why? Mobile personalization is important because it helps to build awesome user experience.
What exactly is Mobile Personalization?
Mobile personalization is the process of enhancing messages with user specific data. Personal behavioral patterns, demographics, time, location, and external data are all put into serious consideration in the mobile app development / Android, iOS process. For example, every app user has his/her specific needs. These apps are carefully designed to meet those needs, as much as possible (based on the information you have provided on your profile).
How Does Mobile Personalization Works?
In few words, it involves using user-targeted messages created from information gathered from your user profile for customer segmentation. For example, after a personalized app is installed on a device, the apps will slightly change and modify itself in various ways to suit your specific needs. This will enable it to deliver the most relevant content, which will result in an awesome user experience. In fact, it is essential for understanding how your customers work.
So it cannot be overemphasized that personalization needs to be integrated in the mobile app development / Android, iOS process. This way, you will avoid building a redundant and ineffective app with terrible user experience that will get deleted almost immediately.
- You do not design apps for both Android and iOS platforms
At the beginning stage of the mobile app development / Android, iOS process, both platforms need to be included. Even though Android is the most bought OS in the world (70 percent of smartphones have Android OS), there are tens, if not hundreds of millions of people who use iOS devices. It is impossible to reach them if your apps are not designed for their iPhone and other iOS devices.
- Navigation mistakes
Unlike websites, mobile apps are usually faster. But there is the issue of common navigation mistakes to carefully avoid. For example, it is naivete to use labels and headlines you like but do not drive conversions. Or you use non-standardized layout. Or your app is cluttered, among a host of other navigational mistakes.
So stick with standardized layout. And de-clutter your app too. If you don’t, your app will be seating on people’s phone unused. Or worse, it gets deleted.
To do this also, you MUST get your mobile app development / Android, iOS concept right from the start. A good turn deserves another, right? Exactly, what this means, in other words, is that you should prioritize properly. This will definitely make the app looks more organized and likable.
- Customer service not included
It is normal for customers, and especially prospects to reach out and ask questions that are not included in the FAQs section of the app. So you can’t cut customer service out if you take your business seriously, and you want people to do the same.
They should be able to contact support from the successfully mobile app development / Android, iOS device apps if it is properly done.
- Quality product image not included
If you mobile app development / Android, iOS is about building a mobile commerce app, then you need to add many images. But it is important to ensure that only quality images are added to the app.
And as you have probably heard a million times: “A picture is worth more than a thousand words.” It will definitely send the wrong message if the app is littered with poor quality pictures. This is why quality pictures are a key component of successful apps that have them.
- Not identifying the specific needs
Some people did not carry out the proper analysis before starting the process of building their apps. So first things first, carry out the proper market research. Once you have done that, you will know the best course of action to take.
Launching a mobile app after being developed by a mobile app development / Android, iOS Company is a great way for a business to gain exposure, which will increase the customer base. It also means that sales figures will increase too. But if the app is not properly built, it will be a fruitless effort in the end. So in other to create a successful app, the key features discussed above must be incorporated meticulously as the market is super saturated with millions of downloadable apps.
Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.