Quality content drives your website while making it a keyword rich article will ease the optimization process. Also, it takes more than just a handful of keywords to optimize your site. Trying to include small images and avoiding recurring pop-ups on a particular page also helps to drive in your targeted audience.
If you are a part of a team that doles out content regularly for marketing purposes, chances are that you get to hear expressions like keyword rich article very frequently. Publishing content on digital media requires knowledge of search engine optimization (SEO) and SEO content. No marketing strategy, be it online PR services or social media management, can survive without including an optimum number of SEO blogs and articles.
My friend who runs an SEO company told me how keyword rich articles are the essence of any SEO strategy designed by digital marketing specialists to propel the ranking of any website on Google or any other search engine. What makes an article or blog click or how you ensure maximum readership of your content has a lot to do with how you optimize your website. The SEO technique due to being organic in nature may take time to show its effect; however, the time it takes gets adequately compensated by its long-term and resonating effect. While sitting down to create a keyword research article for SEO purposes, it is necessary to keep certain points in mind that are listed below:
Make proper research of keywords to be used:
Not just any keyword, but those that will redirect your potential customers to the content on your website and inspire them to use your services or the products that you sell. For this, you must be well aware of the keywords that your customers may use while making queries or browse for information on the search engine. The most popular keyword may not be your ideal keyword as this may result in an influx of unnecessary traffic, thus, resulting in lower conversions. Choose the various tools available to check how your keywords rank in various search engines. Choose the right keyword density and proper placements to avoid the article looking congested.
Learn how to use keywords:
You must never stuff keywords in your website content indiscriminately. Google penalizes any act analogous to keyword stuffing by pulling down the website from search engine pages. Also, you need to be practical about where to put your keywords to ensure better performance. The best idea is always to include your keyword in the title. Then one may also consider using it in the first 300 words or include it in H1 or H2. In addition, think of all the variations of the keyword your customers could use. These could be in the form of long-tail keywords or an indirect variation of your keyword. When you use your keyword in your content, it must lend a feeling of smooth transition as opposed to a forced inclusion. The content must never lose its flair and quality because of the keyword. Remember that people type in keywords or relevant phrases because they are looking for the product that you are selling or the service that you are providing. Including the right keywords while hitting the right note with your content will not get you more clicks, but keep your potential customers flowing in.
Include content that strikes the chord:
You simply do not write content to deluge your website. You indulge in SEO writing to rapture, captivate and capture the audience out there. For that, you need to ask yourself certain questions “Who would read my posts? What would my audience like to read? How do I keep them entertained while they continue to read about my business goals or the purpose of my website?” These and many other questions you need to keep in mind while deciding on the nature of the content you wish to include. Though it is Google Crawler that would be deciding on the rank your website deserves, it is the actual audience that would be reading the content you give to them. If they lose interest in the first piece of content they come across, it is going to require a lot of resources to pull them back to your website or keep them from shuffling to your competitors’ sites.
You know your business more than anyone else. Choose your content carefully and weave in the most important keywords that you feel with a sense of charm that would put your readers in awe of you.
Long is always better:
Do not keep your content so short that it assumes the role and size of a tweet. Read and forget is not what you are looking for. You are looking for your audience to drool over your content, imbibe every bit of important information and go looking for more on your website. That is possible only when you have long and detailed content. Adding anecdotes to support your view will not help you lengthen your content, but keep your readers glued to it as well. Surveys carried out in the past have shown how search engines give preference to longer blogs preferably of 600 words or more.
This article is written by Micheal Anderson, who is working for Techmagnate (digital marketing agency) in the Boston, USA and handling the various online marketing projects such as SEO, Content marketing, PPC advertising etc.