Have you ever visited an eCommerce website with the intention of purchasing a product? Have you ever ended up hitting the exit button because of its poor navigation and design?
For most of you, the answer would be a big ‘Yes’; we’re quite sure about it because we’ve been there too!
As a customer, the first thing most of us notice is the website’s design. If it isn’t visually appealing and easy to navigate, most of them are likely to switch to your competitors’ site.
Based on various stats, it has been observed that nearly 48% of customers determine your business’ credibility based on your website’s design.
If you’ve been looking for ways to enhance your eCommerce website’s usability, you’ve come to the right place. Here we’ve put together 7 fool-proof ways that can help you refine your website’s design.
Create a User-Friendly Website
When developing an eCommerce site, ensuring that it has a user-friendly interface must be your top priority. Your customers should be able to experience seamless navigation when switching from one page to another.
For instance, when creating the website, you could ask your digital marketing agency to add a ‘Call to Action (CTA)’ at the end of your homepage. This can act as a quick link to help your customers start exploring your products the moment they land on your site.
To make it easier for them, you can also add a dropdown option which takes them directly to the page they’ve been searching for. A dropdown menu, on the other hand, also helps you streamline your entire website.
Include a Filtering Option Under the Products Page
All of us love the product filtering option, don’t we? After all, it makes it easier to find the products that you’ve been on the lookout for.
This is why every eCommerce website should have a filtering option- customers who are 100% sure about the product they want to purchase can easily find it without sifting through a bunch of options.
When designing the filtering system, ensure you have an extensive list of categories so that every product can be covered. But be a little specific to make things easier.
For instance, if you’re a record company selling merchandise then your filtering system must have categories based on the genre, brand’s apparel, artists, and much more.
Have a Secured Checkout Process in Place
Since customers will be purchasing products from your website, ensure that you’re letting them know that their sensitive information is safe with you.
You can use either of these ways to do that.
Perhaps, you could add an ‘information’ button at the end of your homepage to mention your eCommerce website’s checkout security.
Or else, if you want to make the checkout information more visible, you can simply include a small para at the start of the ‘place order’ page. This can ease the pressure off of those customers who are wary of buying products online.
Also, you can seek assistance from a professional managed service provider (MSP) for added security against data breach and other such data threats.
Add Customer Support Capabilities on the Website
Add customer support capabilities such as live chatbots so that common FAQs regarding your products and services can be quickly answered.
On the other hand, you can include a fully-fledged support page on your eCommerce website that offers customers in-depth information about the products and services available on your site.
You should offer such features to your customers, especially when you’re selling products that require additional information.
Choose the Perfect CMS
Selecting the right CMS for your website is equally important, as is the fine-tuning of your customer experience.
The CMS platform you choose must be capable of supporting every functionality and offer seamless usability to both you and your marketing agency. For example, does your software enable you to design a highly receptive webpage?
Make sure your website can be easily accessed by everyone and also supports different functionalities.
Add what Your Customer Say about Your Products
Displaying your customer’s testimonials on the website is really important. It helps your potential leads to get a better understanding of your products and services. These testimonials also help you develop trust with your customers.
A trustworthy customer testimonial improves your credibility and proves that you are a reliable source.
Another added advantage of adding customer testimonials on the website is, when you get in touch with your customers to write one for your website, they feel that they’re being appreciated and valued by your business.
Create a Mobile-Friendly Website
As per several stats, the purchase of smartphones is expected to witness a surge of more than $350 billion by 2021. This is a massive increase from $148 billion which was witnessed in 2018.
This is one of the major reasons why you must ensure that your eCommerce website has a receptive and mobile-friendly interface.
Not to mention, these days, the majority of customers are placing online orders from their mobile devices. So it is imperative to ensure that your website is optimised for every screen size and offers a delightful customer experience.
When creating an eCommerce website, think about what would be the top-class features of your site. Analyse the core areas and decide which ones have to be revamped.
Take such points into consideration, especially when you want to enhance the design of your website and provide customers with an exceptional shopping experience.
Happy Website Designing!