9 Inventive Website Marketing Strategies for Entrepreneurs

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9 Inventive Website Marketing Strategies for Entrepreneurs

The word entrepreneur seems to be thrown around everywhere and everyone is trying out things with a new or modified idea. Some of the entrepreneurs build personal brands and others work tirelessly to develop a new product. Well whatever new you may have, you won’t be able to make a good sale without an attractive website and an unbeatable marketing strategy.

So, if you are ready to go, but hung up on your marketing strategy then what you need is digital marketing services. There are various companies that can create a perfect digital marketing strategy for your business. However, as an entrepreneur, it’s your responsibility to know about some of the best marketing strategies for your business. Making that easy for you here we bring the 9 Inventive Website Marketing Strategies that are must-know for Entrepreneurs.

  1. Spotify Ads

Spotify is considered one of the most used music streaming applications around the world. And the best thing about Spotify is that there it allows companies to advertise on their free version of the application. Spotify allows you to record perfect 30-second spot and then they edit it with the best voice artists and background music to create a perfect 30-sec voice advertisement for your business. So if you are not utilizing it yet then hurry and get yourself an amazing Spotify adds.

  1. Rise of YouTube Advertisements

Youtube ads are much more interactive and impactful then any other advertising platform you can find. With youtube adds you can interact with your audience both by visually seen and heard. This creates a better chance of your targeted audience being attracted to your business or website, well, if you can catch your viewer’s attention in that first 5 sec of video, where they can not skip. The amazing thing about the youtube add is that if any of the viewers view the advertisement less for less than 30 sec than you are not obliged to pay for it. However, on any other platform, you are likely to pay irrespective of the fact that the user clicks or views your advertisement on that platform. Another amazing feature that youtube provides is a very powerful targeting system.

Through this active targeting system, if someone is researching related to the things that you offer then those people are shown your advertising products more often. Also with youtube adds you can still target small things such as age, gender, geography, etc. Youtube adds are the best option for you if are looking to start a marketing campaign.

  1. Content Clusters

Google seems to be moving further and further towards rewarding sites that they think covers a single topic the best and briefly. These types of pages are observed to be placed at a higher rank in the google search engine result.  So if you want to do better in google searches, then make sure that you have different webpages that cover different aspects of the same topic. The next thing that you need to do is interconnect these webpages to create a cluster of information regarding that topic. For instance, construction, big data, analysis, logos, etc. Now imagine that you have a lot of content related to these topics, then the people who need information about it will automatically be directed to your website.

  1. Message Simplification

Think about your website, and any marketing efforts you been currently doing. Now check out if these 3 things are crystal clear when people see it-

  • What do you offer?
  • How it helps your customers?
  • What they have to do to avail of your services?

If your marketing strategies are not able to answer these basic questions, then believe us you are going in the wrong direction. So you need to make sure that all of your marketing strategies carry a simple message because it’s not just about the simplicity, a simplified message has become a more emerging trend in the marketing society.

  1. Referrals

It is considered as one of the best alternatives for paid marketing. The referral is a system that allows you to create a system through which your customers do the marketing for you. This system works on a human intuition that allows them to buy your product more often if you are referred to them by their friends and relatives. This personal recommendation overrules almost every type of marketing strategy. People tend to feel more comfortable when buying something from someone they trust.

  1. Content Marketing

It is the simplest form of marketing that does not require a lot of investments. All you need to do is manage an online blog and update it on a regular basis. However, this information needs to present in a very fashionable and attractive manner, so as not to make your users bored with your content.

  1. Social Media Marketing

Social media marketing is one of the best forms of marketing, as social media platforms are one of the most visited websites and applications on a regular basis. So if you wish to confront a huge base of the audience then make sure to conduct a marketing campaign on various social media platforms. This marketing campaign might cost you a bit, but they are definitely worth their while.

  1. E-mail Marketing

If you are looking for a more target-specific marketing platform then email marketing is perfect for you. This marketing method allows you to target your audience at an individual level. So make sure to properly utilize email marketing.

  1. Service Reviews

Service reviews are really important for improving your marketing strategies. You can configure your marketing plans according to your these reviews to get better results.

About The Author

Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Field Service Management App services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.