Why Local SEO can be the Game Changer for Your New York Business
SEO 

Allow Google to access this device’s location?

If you’ve used an Android phone in your lifetime, we’re pretty sure you’ve seen this notification pop up on the screen countless times. As it turns out, even when you tell Google that you aren’t interested in sharing your location, they’re tracking you. And while some people are—rightfully—bothered by an algorithm tracking them, most people are either fine with it or don’t even realize that their location is being logged.

Consumer implications aside, for businesses in New York and beyond, this means that you have a great opportunity if you choose to avail it.

What does SEO Have to do with Location?

It’s always been about location, location, location. But this has been even more true since ALI.

ALI—Automatic Location Identification—has been around for some time, and has significantly impacted the way people search for products and services online. It was finally with Google Maps that location-based searches went from mildly important to severely important—to the point where SEO can scarcely help your business if you aren’t focusing on location-based features and local optimization.

Google’s algorithm is sophisticated in the sense that it customizes people’s searches and produces only results that a person is most likely to use.

So while The Cheesecake Factory is definitely the best-known cheesecake gig in New York, it won’t always show up in the top results if you’re far from Hiawatha Boulevard West Space in Syracuse.

For reference, here’s what shows up when a person runs a location-specific search:

location-specific search

Of course, it shows up—not only is it the city’s leading cheesecake place, but its website is also perfectly optimized for location.

However, if someone either sitting in Jamesville runs a similar search for buying cheesecake, the results will be more like this:

sitting in Jamesville runs a similar search for buying cheesecake

Although The Cheesecake Factory does make an appearance in the third spot, people are most likely to check out the first place—and you can see why it showed up in the topmost result: it has been optimized for location.

optimized for location

Notice, too, that it gives its prospective audience all the necessary information: from the location to reviews to affordability. Moreover, it shows up onthe map—which would not have been possible if it hadn’t bagged a proper position in Google Business listings and other online directories.

Why Local SEO Matters for Your Business

For starters, Google knows that most people will be typing in several queries that look like this:

Why Local SEO Matters for Your Business

Google’s algorithm is focused on making the search engine easier to use and the search process quicker, simpler, better. Part of this comes through recording the locations of users and providing customized results for them. A person sitting in Syracuse will get one result, whereas a person sitting in Huntington will get a completely different one.

For businesses that have physical locations—and more of those propping up in New York as we speak—these location-based features are a great advantage: even if you’re a small business selling cheesecake in NY, you can become a big deal in the area you sell in.

When you opt for local SEO, you don’t have to focus on dealing with competitors. Several businesses sell cheesecake in NY and in Syracuse—but what if we talked about a particular town in Syracuse? You might have one or two competitors at most.

When you opt for local SEO

Local SEO gives you relief from the stress of having to standout from the competition. You’re already standing out because you’re serving people in one area or the areas surrounding it. Your concern isn’t dealing with competitors—it’s hooking customers.

And that, too, you can do courtesy of local SEO.

Understanding Consumers’ Local Search Behavior

There’s research that proves there’s a link between online searches and physical business boosts. For example, a study shows that 50% people who look up something online later on visit the physical stores, often within the same day. The same study shows that local searches contribute more to real-life businesses then non-local searches.

Businesses with physical locations have the most to gain from local searches—for instance, restaurants, clinics, plumbing firms, electrical services, etc. You might already know that SEO helps you increase organic traffic to your website which boosts your business, both online and offline.

Local SEO, then, helps you increase organic local traffic to your website, which brings your pages to a pool of people who are most likely to convert.

increase organic local traffic to your website

Your page might have been optimized perfectly for everything, but if you haven’t optimized your cheesecake gig for a particular NY location, you’ll be showing up everywhere—from Houston to Miami. And while that might make you think you’re getting great online traction, nobody will be flying in from Houston to try your cheesecake.

It’s locals who will bring business to your doorsteps.

What to Do

why local SEO is important

Now that you have a pretty good idea of why local SEO is as important as on-page content optimization, here’s a quick rundown on what we think is most effective in terms of optimizing for location:

1.Target Local Keywords

Use a tool such as Keyword.io or the topic research tool by SEMrush to perform keyword research. Find out which ones are high ranking. Also use AnswerThePublichttps://answerthepublic.com/to see what your prospective audience is searching for. Then optimize your website—from the content to the photos and from the URLs to the H headings—for location.

2. Local Linking

While the rules for backlinking and creating a strong link profile stay the same (go through Google’s Webmaster Guidelines for more information), you need to be mindful of the sources you’re linking back to. The best bests here are local partners and local news, directories and local commerce sites.

3. Don’t Dismiss Google My Business

Google My Business Listings are a big part of local SEO. Make sure you verify your business for this listing and enter only correct information—there should be no discrepancy on your website and in the directory.

4. And Last But Not the Least: Focus on Your Website

At the end of the day, it’s your website that both People and Google will be looking at. Including your complete contact information with an address (and preferably with a map) is important.

Adding contact numbers and reviews also matters. Using the right keywords in the right places (without keyword stuffing) is the key to SERP success. Remember: content is king after all.

About the Author

The author works for leading SEO and link building service provider, Search Berg. He has helped many New York firms with their SEO strategies, is an expert in PPC marketing, and loves cheesecake!

News Reporter
adana escort adapazarı escort adıyaman escort afşin escort afyon escort ağrı escort ahlat escort akçaabat escort akçakale escort akçakoca escort akdeniz escort akhisar escort aksaray escort akşehir escort aksu escort akyazı escort alanya escort alaşehir escort aliağa escort altıeylül escort altınordu escort amasya escort anamur escort ankara escort antakya escort antalya escort araklı escort ardahan escort ardeşen escort arnavutköy escort atakum escort avanos escort avcılar escort aydın escort ayvacık escort ayvalık escort aziziye escort babaeski escort bafra escort bağcılar escort bağlar escort balıkesir escort bandırma escort bartın escort batıkent escort batman escort battalgazi escort bayburt escort belek escort besni escort beylikdüzü escort beyşehir escort biga escort bilecik escort bingöl escort birecik escort bismil escort bitlis escort bodrum escort bolu escort bor escort bornova escort boyabat escort bozüyük escort buca escort bucak escort bulancak escort bulanık escort bünyan escort burdur escort bursa escort çan escort çanakkale escort canik escort çankaya escort çankırı escort çarşamba escort çayeli escort çekmeköy escort çerkeş escort çerkezköy escort çeşme escort ceyhan escort çivril escort çorlu escort çorum escort çubuk escort çukurova escort çumra escort dalaman escort darıca escort datça escort davutlar escort defne escort denizli escort derince escort develi escort didim escort digor escort dinar escort diyadin escort diyarbakır escort doğanşehir escort doğubayazıt escort dörtyol escort dulkadiroğlu escort düzce escort edirne escort edremit escort efeler escort elazığ escort elbistan escort emirdağ escort erbaa escort erdemli escort ereğli escort erenler escort ergani escort ergene escort erzincan escort erzurum escort escort esenler escort eskil escort eskişehir escort espiye escort eyyübiye escort fatih escort fatsa escort fethiye escort finike escort fındıklı escort gaziantep escort gaziemir escort gebze escort gediz escort gelibolu escort gemerek escort gemlik escort gerede escort giresun escort gölbaşı escort gölcük escort görele escort görükle escort göynük escort gümbet escort gümüşhane escort güngören escort güroymak escort gürsu escort hakkari escort haliliye escort hatay escort haymana escort horasan escort iğdır escort ilgaz escort i̇lkadım escort i̇negöl escort i̇skenderun escort isparta escort i̇stanbul escort i̇zmir escort i̇zmit escort i̇znik escort kadirli escort kadıköy escort kağıthane escort kağızman escort kahta escort kaman escort kangal escort kapaklı escort karabük escort karacabey escort karahayıt escort karaköprü escort karaman escort karatay escort karesi escort kars escort karşıyaka escort kartal escort kaş escort kastamonu escort kaynaşlı escort kayseri escort keçiören escort kemer escort kepez escort keşan escort keskin escort kestel escort kilis escort kırıkhan escort kırıkkale escort kırkağaç escort kırklareli escort kırşehir escort kızıltepe escort kocaeli escort kocasinan escort konak escort konya escort konyaaltı escort körfez escort korkuteli escort köyceğiz escort kozan escort kumluca escort kumru escort kuşadası escort kütahya escort lara escort lüleburgaz escort malatya escort malazgirt escort malkara escort maltepe escort mamak escort manavgat escort manisa escort maraş escort mardin escort marmaris escort melikgazi escort menemen escort menteşe escort meram escort mersin escort merzifon escort mezitli escort milas escort mucur escort mudanya escort mudurnu escort muğla escort muratpaşa escort muş escort mut escort nazilli escort nevşehir escort niğde escort niksar escort nilüfer escort nizip escort nurdağı escort ödemiş escort of escort oltu escort onikişubat escort ordu escort orhangazi escort ortahisar escort ortaköy escort osmancık escort osmangazi escort osmaniye escort palandöken escort pamukkale escort pamukova escort patnos escort payas escort pazar escort pazarcık escort pendik escort polatlı escort rize escort safranbolu escort şahinbey escort sakarya escort salihli escort samandağ escort samsun escort sandıklı escort şanlıurfa escort sapanca escort sarıçam escort sarıkamış escort sarıyer escort şarkışla escort şehitkamil escort selçuklu escort selim escort serdivan escort serik escort seyhan escort siirt escort silifke escort simav escort sincan escort sinop escort şişli escort sivas escort siverek escort şırnak escort söğüt escort söke escort soma escort sultangazi escort suluova escort sungurlu escort sur escort suruç escort suşehri escort susurluk escort talas escort tarsus escort taşova escort tavşanlı escort tekirdağ escort terme escort tire escort tirebolu escort tokat escort torbalı escort toroslar escort trabzon escort turgutlu escort turhal escort türkoğlu escort tuzla escort ulus escort ümraniye escort ünye escort ürgüp escort urla escort uşak escort üsküdar escort üzümlü escort van escort varto escort viranşehir escort yahşihan escort yahyalı escort yakutiye escort yalova escort yatağan escort yenişehir escort yeşilyurt escort yıldırım escort yıldızeli escort yomra escort yozgat escort yunusemre escort yüreğir escort zara escort zeytinburnu escort zile escort zonguldak escort Aydın escort muğla escort tekirdağ escort manisa escort balıkesir escort manavgat escort alanya escort fethiye escort didim escort trabzon escort elazığ escort ordu escort kütahya escort ısparta escort rize escort maraş escort yalova escort giresun escort yozgat escort tokat escort şanlıurfa escort sivas escort batman escort erzurum escort sinop escort kırşehir escort karaman escort kırıkkale escort bolu escort amasya escort niğde escort uşak escort edirne escort çorum escort osmaniye escort zonguldak escort van escort erzincan escort söke escort nazilli escort kuşadası escort efeler escort didim escort çine escort bodrum escort fethiye escort marmaris escort dalaman escort menteşe escort milas escort ortaca escort seydikemer escort çerkezköy escort çorlu escort ergene escort kapaklı escort malkara escort süleymanpaşa escort akhisar escort alaşehir escort salihli escort şehzadeler escort soma escort turgutlu escort yunusemre escort bandırma escort altıeylül escort ayvalık escort bigadiç escort burhaniye escort gönen escort karesi escort susurluk escort ayvacık escort biga escort çan escort gelibolu escort yenice escort akçaabat escort araklı escort of escort ortahisar escort yomra escort karakoçan escort kovancılar escort altınordu escort fatsa escort perşembe escort ünye escort tavşanlı escort simav escort domaniç escort eğirdir escort yalvaç escort ardeşen escort cayeli escort fındıklı escort pazar escort afşin escort dulkadiroğlu escort Elbistan escort onikişubat escort pazarcık escort türkoğlu escort altınova escort çiftlikköy escort çınarcık escort bulancak escort espiye escort eynesil escort görele escort piraziz escort tirebolu escort yağlıdere escort sorgun escort sarıkaya escort çayıralan escort boğazlıyan escort akdağmadeni escort erbaa escort niksar escort turhal escort zile escort viranşehir escort suruç escort siverek escort karaköprü escort haliliye escort eyyübiye escort akçakale escort zara escort Yıldızeli escort suşehri escort şarkışla escort gemerek escort kozluk escort sason escort aziziye escort horasan escort oltu escort palandöken escort yakutiye escort ayancık escort boyabat escort gerze escort kaman escort mucur escort ermenek escort sarıveliler escort keskin escort yahşihan escort gerede escort göynük escort mengen escort mudurnu escort göynücek escort gümüşhacıköy escort merzifon escort suluova escort taşova escort bor escort çamardı escort ulukışla escort banaz escort eşme escort sivaslı escort havsa escort ipsala escort keşan escort osmancık escort sungurlu escort bahçe escort hasanbeyli escort kadirli escort toprakkale escort alaplı escort çaycuma escort ereğli escort kilimli escort başkale escort ipekyolu escort özalp escort tuşba escort kemah escort refahiye escort tercan escort üzümlü escort http://www.ddtshanghaiescort.com Antalya escort Bursa escort Mersin escort Aydın escort Balıkesir escort Çanakkale escort Kıbrıs escort Kütahya escort Manisa escort Muğla escort Tekirdağ escort Trabzon escort Yalova escort Isparta escort Maraş escort Ordu escort Rize escort Sivas escort Afyon escort Aksaray escort Giresun escort Şanlıurfa escort Yozgat escort Erzurum escort Amasya escort Çorum escort Tokat escort Uşak escort Van escort Bolu escort Burdur escort Kırşehir escort Niğde escort Osmaniye escort Zonguldak escort Düzce escort Edirne escort Erzincan escort Karabük escort Karaman escort Kastamonu escort Kırıkkale escort Kırklareli escort manavgat escort alanya escort belek escort aksu escort finike escort gazipaşa escort güllük escort kaş escort kemer escort kepez escort konyaaltı escort korkuteli escort kumluca escort lara escort muratpaşa escort serik escort gemlik escort gürsu escort inegöl escort iznik escort mudanya escort nilüfer escort orhangazi escort osmangazi escort yıldırım escort kuşadası escort didim escort nazilli escort söke escort efeler escort bandırma escort altıeylül escort edremit escort karesi escort susurluk escort bodrum escort gümbet escort turgutreis escort dalaman escort fethiye escort köyceğiz escort marmaris escort çerkezköy escort çorlu escort kapaklı escort süleymanpaşa escort meram escort anamur escort erdemli escort mezitli escort silifke escort tarsus escort akhisar escort salihli escort soma escort turgutlu escort girne escort lefkoşa escort biga escort çan escort gelibolu escort dinar escort emirdağ escort sandıklı escort merzifon escort suluova escort taşova escort yeşilyurt escort gerede escort mengen escort bucak escort kadirli escort osmancık escort sungurlu escort akçakoca escort ipsala escort keşan escort kilimli escort üzümlü escort aziziye escort palandöken escort yakutiye escort bulancak escort espiye escort tirebolu escort safranbolu escort lüleburgaz escort gediz escort simav escort tavşanlı escort elbistan escort fatsa escort ünye escort ardeşen escort çayeli escort birecik escort eyyübiye escort haliliye escort siverek escort suruç escort viranşehir escort kangal escort şarkışla escort suşehri escort yıldızeli escort erbaa escort niksar escort turhal escort akçaabat escort araklı escort of escort ortahisar escort sorgun escort www.elmasajeinfantil.com istanbul masaj salonu ankara masaj salonu izmir masaj salonu bursa masaj salonu antalya masaj salonu adana masaj salonu konya masaj salonu şanlıurfa masaj salonu gaziantep masaj salonu kocaeli masaj salonu mersin masaj salonu diyarbakır masaj salonu hatay masaj salonu manisa masaj salonu kayseri masaj salonu samsun masaj salonu balıkesir masaj salonu maraş masaj salonu van masaj salonu aydın masaj salonu tekirdağ masaj salonu sakarya masaj salonu denizli masaj salonu muğla masaj salonu bağcılar masaj salonu bahçelievler masaj salonu esenler masaj salonu esenyurt masaj salonu kadıköy masaj salonu kağıthane masaj salonu kartal masaj salonu küçükçekmece masaj salonu maltepe masaj salonu pendik masaj salonu sultangazi masaj salonu ümraniye masaj salonu üsküdar masaj salonu aliağa masaj salonu alsancak masaj salonu bayraklı masaj salonu bornova masaj salonu buca masaj salonu çeşme masaj salonu çiğli masaj salonu gaziemir masaj salonu karşıyaka masaj salonu konak masaj salonu menemen masaj salonu ödemiş masaj salonu torbalı masaj salonu çankaya masaj salonu keçiören masaj salonu mamak masaj salonu polatlı masaj salonu sincan masaj salonu alanya masaj salonu belek masaj salonu kaş masaj salonu kemer masaj salonu korkuteli masaj salonu lara masaj salonu manavgat masaj salonu serik masaj salonu side masaj salonu didim masaj salonu efeler masaj salonu kuşadası masaj salonu nazilli masaj salonu altıeylül masaj salonu bandırma masaj salonu edremit masaj salonu karesi masaj salonu susurluk masaj salonu gemlik masaj salonu gürsu masaj salonu inegöl masaj salonu mudanya masaj salonu nilüfer masaj salonu osmangazi masaj salonu yıldırım masaj salonu biga masaj salonu çan masaj salonu gelibolu masaj salonu adıyaman masaj salonu afyon masaj salonu ağrı masaj salonu aksaray masaj salonu amasya masaj salonu ardahan masaj salonu artvin masaj salonu bartın masaj salonu batman masaj salonu bayburt masaj salonu bilecik masaj salonu bingöl masaj salonu bitlis masaj salonu bolu masaj salonu burdur masaj salonu çanakkale masaj salonu çankırı masaj salonu çorum masaj salonu düzce masaj salonu edirne masaj salonu elazığ masaj salonu erzincan masaj salonu erzurum masaj salonu eskişehir masaj salonu giresun masaj salonu gümüşhane masaj salonu ığdır masaj salonu ısparta masaj salonu karabük masaj salonu karaman masaj salonu kastamonu masaj salonu kilis masaj salonu kırıkkale masaj salonu kırklareli masaj salonu kırşehir masaj salonu uşak masaj salonu kütahya masaj salonu malatya masaj salonu mardin masaj salonu nevşehir masaj salonu niğde masaj salonu ordu masaj salonu trabzon masaj salonu osmaniye masaj salonu rize masaj salonu siirt masaj salonu sinop masaj salonu sivas masaj salonu tokat masaj salonu karahayıt masaj salonu pamukkale masaj salonu nizip masaj salonu şahinbey masaj salonu şehitkamil masaj salonu antakya masaj salonu defne masaj salonu iskenderun masaj salonu darıca masaj salonu gebze masaj salonu gölcük masaj salonu izmit masaj salonu körfez masaj salonu akşehir masaj salonu beyşehir masaj salonu ereğli masaj salonu karatay masaj salonu meram masaj salonu selçuklu masaj salonu akhisar masaj salonu alaşehir masaj salonu soma masaj salonu turgutlu masaj salonu akdeniz masaj salonu anamur masaj salonu erdemli masaj salonu mezitli masaj salonu silifke masaj salonu tarsus masaj salonu toroslar masaj salonu yenişehir masaj salonu bodrum masaj salonu dalaman masaj salonu fethiye masaj salonu köyceğiz masaj salonu marmaris masaj salonu menteşe masaj salonu milas masaj salonu adapazarı masaj salonu serdivan masaj salonu atakum masaj salonu çarşamba masaj salonu ilkadım masaj salonu eyyübiye masaj salonu siverek masaj salonu viranşehir masaj salonu çerkezköy masaj salonu çorlu masaj salonu erbaa masaj salonu