6 Reasons to Use Flexible Packaging in Your Small Business

Anything that is going to save your small business some money is very welcome. Most people concentrate on finding ways to maximize their profits without really minding about minimizing costs. One of the money guzzlers in small and big businesses is packaging, especially if you are still stuck on the traditional means of packaging. The secret is to change to the more modern and more profitable flexible packaging. But just why should you drop traditional packaging methods and adopt flexible packaging? There are many reasons, but here are just a few of them, six, to be precise:

  1. Stays Intact For A Long Time

As a food manufacturer, you want a means of packaging that will stay intact without bursting at the seams for the longest time possible. Thankfully, flexible packaging comes with the longest lifespan. In addition, if you manufacture foods with the longest shelf life, this packaging is going to preserve the food with that natural freshness that it contained the very first day that it was packed. Between the manufacturing and the retail store from where the consumer gets the food, there is a long chain of handling involved. Flexible packaging can withstand all this handling and still keep the food safe and in its natural freshness.

  1. Low Cost Of Packaging

One of the benefits of using flexible packaging for food packaging is that it is cheaper than most other options. It uses less material and what’s more, it can be customized to meet the specific needs of a product. To lower the costs of packaging for your small business, it is important that you look at the printing costs, and even better, just outsource the printing jobs so that you do not have to worry about the inks and other costs. You can even get the design redone to minimize on the ink used.

To further minimize the costs, make sure that you buy all the raw materials in bulk to get quantity discounts. After all, you will need these materials in future, and in most cases, prices can only go up rather than down.

  1. Eco-Friendly Packaging

It is our moral obligation to take care of our environment even as we seek profits in business. Thankfully, with flexible packaging, the environment benefits a lot on various aspects. From carrying more products at a go thus ensuring less emission, minimal to no returns due to damaged goods, there are many ways to benefit the environment.

  1. Safe And Best For Food Storage

Even the foods with the longest shelf life can be packaged in the flexible packaging. Whether you pack liquids, pastes, solids, dry foods and so on, they will stay safe from all contaminants at home, on the road and through all the handling process. These days, all coffee bean packaging are made using flexible packaging. That is the case for many other food products available in any super shop.

  1. Branding And Advertising Advantages

Digital package printing allows you to print any designs and graphics that you want on it. You can print your logo and brand message in the most visible positions. You can also incorporate all of your brand colors to come up with something that is uniquely yours. You can even include a nice and unforgettable slogan, anything to keep it interesting for your customers. As you will find out, branding with flexible packaging is much easier than with the traditional types of packaging.

You are also free to try as many different designs as you would like, until you find something fitting. For example, if you have triangular products, packing them in circular or rectangular packaging would be wasteful. You can design triangular packaging for them.

Because of the flexible nature of this kind of packaging, you can advertise your company and products in a very colorful way. You can even combine all of your brand colors and come up with a unique blend that is only identifiable with your products. It does not matter how awesome a product is. If it is in bad packaging, people will leave it and go buy a less awesome product in fancy packaging. Flexible packaging gives you the opportunity to be as colorful as you want as you pass your brand message to the consumers.

  1. Shipping Costs Much Less

When you use flexible packaging which is both thinner and lighter, you will save a lot of money on shipping. The more products that you will be shipping, the less you will pay because as compared to traditional packaging, flexible packaging consumes less space, thus more products are shipped. In addition, it has less weight, thus a vehicle or plane can meet the cargo limits while carrying more products that it would when rigid packaging is used.

News Reporter

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