Fighting Your Corner: Assertive SEO in 2021 And Beyond

Pandemic and the 2020th have made many adjustments to our lives. The use of the Internet as a source of information and shopping has grown tremendously. As the number of transactions increased, so did the competition. What to do to get to the TOP of the search results in 2021 and 2022? What tricks should you use to beat your competitors?

In this article, we would like to talk about SEO trends. We will not talk about:

– writing high-quality unique content;

– that the content should be aimed at helping to solve the user’s problem;

– that the content, first of all, should be directed to people, and not to search engine robots;

– adding photos/pictures and infographics to the resource.

All of this you probably already read several times, and you know it by heart. Now let’s move the content a little aside, and talk about other equally important factors and trends that will help in promoting your resource on the Internet.

1. Changes in statistics.

The first thing you need to get used to is that your traffic and rankings will jump. We are dealing with new ranking factors in Google. So everyone will be shocked, the traffic will go up or down in jumps. Search engines make a lot of changes/improvements/updates per year, more often these are minor changes. For example, according to official figures, Google made 3,600 changes in 2019 and conducted more than 380,000 different tests. And this is 8 times more than the number of updates in 2010. But most of these updates remain unnoticed by webmasters. If you are doing the right thing, and you are aimed at providing the user with useful information, and not just getting a useless transition to your site, then when analysing statistics for a year, you will see that your rating and traffic will grow.

2. Site loading speed.

Google has a new ranking factor – Core Web Vitals. The main three aspects are page load speed, low latency to first interaction with content, visual stability, and smooth interaction with content. The Google Search Console has reported on major internet metrics.

3. Mobile version.

In March 2021, Google introduced another factor in the ranking. The increase in the use of mobile phones for information search and shopping has not passed by, so prepare for indexing with a focus on mobile devices. Moreover, you need to pay attention not only to the very presence of an adapted mobile version of the site, but also to its design, and, of course, the loading speed.

5. E-A-T

E-A-T – expertise, authority, trust. During the pandemic, all companies went online, the competition increased significantly, so you need to confirm your expertise with certificates, reviews, licenses, team photos, etc. Now the user wants to know who represents the company and what expertise he has. There are a plethora of offers on the market, and people have the opportunity to compare companies before making a choice.

6. Video on the site.

We have already understood that we need to write texts for the user, take pictures and photos. The next logical step is video. The number of characters in the article is not so important. Yes, more often than not, if we look at the first page of the search results for some queries, we will see long articles there. But we will also notice that these sites have pictures/illustrations / GIFs/videos. If we enter into the search box “destroying bedbugs”, we will see that from the first page of search results, 7 out of 10 sites have a video on the transition page and more than one. At the very least, video has a beneficial effect on the behavioural factor. Between reading the article and watching the video, most will choose the second option. No one is interested in reading novels on the Internet anymore, take your phone or camera in your hands and go.

7. Table of contents and easy navigation.

From the point above, it becomes clear that the number of characters still plays an important role. You analysed the search results, wrote an article better than your competitors. Prepared animation, photo and video content. Super. Now look at your material from the outside, how easy is it for a user to find the information they need for themselves? What if your content answers not one user question, but several at once? How not confuse the user and bring him, like in a children’s labyrinth puzzle, to the desired paragraph? Of course, you need to arrange the content of the article with automatic linking when you click on the item of interest.

8. Highlighted descriptions or get a response without a click.

Search engines tend to not send traffic to any of the sites at all. Users should receive answers right here and now, without going to resources. Most often this is done on information requests when we ask a question in the search bar. If your content matches the user’s request (according to search engines, of course), then your text will appear in a special window above the search results and will contain a link to your resource. We expect this to increase even more. Yes, the user will not go to your site at the moment, but for a search engine, it will be a good sign that your resource gives users a quick answer to their question, which means that it will show you more and more often, higher and higher, and you will definitely get your clients. An interesting fact is that highlighted descriptions can be voiced if you are looking for information through voice assistants.

9. Adaptation to voice search.

In addition to dubbing highlighted descriptions, we began to use search differently. With the introduction of voice search and voice assistants into our lives, we began to search for information in a different way. We will hammer in a short question with our hands, but with our voice, we will dictate a request much longer. Update your semantic core right now, and you will find a lot of interesting things there.

10. Local search.

Let’s not forget about the good old reference books. Register your company in Google My Business. Now more and more requests such as “next to me” began to appear. For example, “tire service next to me”, which is hundreds of requests per month only in Sydney. Search engines display those sites whose address in directories is closest to the user.

11. Increase the clickability of headings.

The competition on the internet is growing, so to increase your CTR – write compelling headlines. Your goal is to get people to click on your ad. Even if you are not in the first position, you have every chance of being noticed. Analyse competitors and SERPs, differentiate yourself from your competitors, use keywords in your title that your competitors don’t write.

12. You don’t need to buy a lot of backlinks.

Search engines are already using filters on this topic and are actively pessimizing those sites that, in the same old fashion way, buy a huge number of links to the different resources. Backlink quality and site relevance are key metrics to look out for before posting. And remember that everything has to happen organically.

13. Website translation.

If you have the opportunity to work not only for the English-speaking market, then use it. Discover new distribution channels and increase the reach of the resource by users from other countries who are interested in your topic.

14. Content update.

Everything new is well forgotten old. Don’t be afraid to rewrite/modify the content on the site. If you see that some page no longer brings the desired indicators and results, or never brought them at all, then feel free to make changes to it and send it for reindexing.

15. User Content.

Give your customers the opportunity to express their opinion on the purchased product or service provided. Sites without the “Reviews” or “Comments” block are already fading into oblivion. Reviews and comments under headings play an important role not only in the decision of a new customer but also in ranking. SEO specialists from Sydney advise giving the buyer the opportunity to write a review for the product for an additional discount. The discount may be very small, but such content will bring much more benefit. By doing this, you will close several points: – enable the new user to decide on a purchase based on the feedback of others; – update the content on the resource; – nudge the user to buy again, because if you give a discount for a review or review, then that user will come back to use it; – increase loyalty to your resource from search engines.

Conclusion

Of course, these are not all SEO trends that are worth paying attention to. Based on our case studies, information from conferences, studying ranking statistics and search engine announcements, we have identified 14 interesting trends, and for start, it will be more than enough to help your business rank better and get a lot of new customers.

News Reporter
adana escort adapazarı escort adıyaman escort afşin escort afyon escort ağrı escort ahlat escort akçaabat escort akçakale escort akçakoca escort akdeniz escort akhisar escort aksaray escort akşehir escort aksu escort akyazı escort alanya escort alaşehir escort aliağa escort altıeylül escort altınordu escort amasya escort anamur escort ankara escort antakya escort antalya escort araklı escort ardahan escort ardeşen escort arnavutköy escort atakum escort avanos escort avcılar escort aydın escort ayvacık escort ayvalık escort aziziye escort babaeski escort bafra escort bağcılar escort bağlar escort balıkesir escort bandırma escort bartın escort batıkent escort batman escort battalgazi escort bayburt escort belek escort besni escort beylikdüzü escort beyşehir escort biga escort bilecik escort bingöl escort birecik escort bismil escort bitlis escort bodrum escort bolu escort bor escort bornova escort boyabat escort bozüyük escort buca escort bucak escort bulancak escort bulanık escort bünyan escort burdur escort bursa escort çan escort çanakkale escort canik escort çankaya escort çankırı escort çarşamba escort çayeli escort çekmeköy escort çerkeş escort çerkezköy escort çeşme escort ceyhan escort çivril escort çorlu escort çorum escort çubuk escort çukurova escort çumra escort dalaman escort darıca escort datça escort davutlar escort defne escort denizli escort derince escort develi escort didim escort digor escort dinar escort diyadin escort diyarbakır escort doğanşehir escort doğubayazıt escort dörtyol escort dulkadiroğlu escort düzce escort edirne escort edremit escort efeler escort elazığ escort elbistan escort emirdağ escort erbaa escort erdemli escort ereğli escort erenler escort ergani escort ergene escort erzincan escort erzurum escort escort esenler escort eskil escort eskişehir escort espiye escort eyyübiye escort fatih escort fatsa escort fethiye escort finike escort fındıklı escort gaziantep escort gaziemir escort gebze escort gediz escort gelibolu escort gemerek escort gemlik escort gerede escort giresun escort gölbaşı escort gölcük escort görele escort görükle escort göynük escort gümbet escort gümüşhane escort güngören escort güroymak escort gürsu escort hakkari escort haliliye escort hatay escort haymana escort horasan escort iğdır escort ilgaz escort i̇lkadım escort i̇negöl escort i̇skenderun escort isparta escort i̇stanbul escort i̇zmir escort i̇zmit escort i̇znik escort kadirli escort kadıköy escort kağıthane escort kağızman escort kahta escort kaman escort kangal escort kapaklı escort karabük escort karacabey escort karahayıt escort karaköprü escort karaman escort karatay escort karesi escort kars escort karşıyaka escort kartal escort kaş escort kastamonu escort kaynaşlı escort kayseri escort keçiören escort kemer escort kepez escort keşan escort keskin escort kestel escort kilis escort kırıkhan escort kırıkkale escort kırkağaç escort kırklareli escort kırşehir escort kızıltepe escort kocaeli escort kocasinan escort konak escort konya escort konyaaltı escort körfez escort korkuteli escort köyceğiz escort kozan escort kumluca escort kumru escort kuşadası escort kütahya escort lara escort lüleburgaz escort malatya escort malazgirt escort malkara escort maltepe escort mamak escort manavgat escort manisa escort maraş escort mardin escort marmaris escort melikgazi escort menemen escort menteşe escort meram escort mersin escort merzifon escort mezitli escort milas escort mucur escort mudanya escort mudurnu escort muğla escort muratpaşa escort muş escort mut escort nazilli escort nevşehir escort niğde escort niksar escort nilüfer escort nizip escort nurdağı escort ödemiş escort of escort oltu escort onikişubat escort ordu escort orhangazi escort ortahisar escort ortaköy escort osmancık escort osmangazi escort osmaniye escort palandöken escort pamukkale escort pamukova escort patnos escort payas escort pazar escort pazarcık escort pendik escort polatlı escort rize escort safranbolu escort şahinbey escort sakarya escort salihli escort samandağ escort samsun escort sandıklı escort şanlıurfa escort sapanca escort sarıçam escort sarıkamış escort sarıyer escort şarkışla escort şehitkamil escort selçuklu escort selim escort serdivan escort serik escort seyhan escort siirt escort silifke escort simav escort sincan escort sinop escort şişli escort sivas escort siverek escort şırnak escort söğüt escort söke escort soma escort sultangazi escort suluova escort sungurlu escort sur escort suruç escort suşehri escort susurluk escort talas escort tarsus escort taşova escort tavşanlı escort tekirdağ escort terme escort tire escort tirebolu escort tokat escort torbalı escort toroslar escort trabzon escort turgutlu escort turhal escort türkoğlu escort tuzla escort ulus escort ümraniye escort ünye escort ürgüp escort urla escort uşak escort üsküdar escort üzümlü escort van escort varto escort viranşehir escort yahşihan escort yahyalı escort yakutiye escort yalova escort yatağan escort yenişehir escort yeşilyurt escort yıldırım escort yıldızeli escort yomra escort yozgat escort yunusemre escort yüreğir escort zara escort zeytinburnu escort zile escort zonguldak escort Aydın escort muğla escort tekirdağ escort manisa escort balıkesir escort manavgat escort alanya escort fethiye escort didim escort trabzon escort elazığ escort ordu escort kütahya escort ısparta escort rize escort maraş escort yalova escort giresun escort yozgat escort tokat escort şanlıurfa escort sivas escort batman escort erzurum escort sinop escort kırşehir escort karaman escort kırıkkale escort bolu escort amasya escort niğde escort uşak escort edirne escort çorum escort osmaniye escort zonguldak escort van escort erzincan escort söke escort nazilli escort kuşadası escort efeler escort didim escort çine escort bodrum escort fethiye escort marmaris escort dalaman escort menteşe escort milas escort ortaca escort seydikemer escort çerkezköy escort çorlu escort ergene escort kapaklı escort malkara escort süleymanpaşa escort akhisar escort alaşehir escort salihli escort şehzadeler escort soma escort turgutlu escort yunusemre escort bandırma escort altıeylül escort ayvalık escort bigadiç escort burhaniye escort gönen escort karesi escort susurluk escort ayvacık escort biga escort çan escort gelibolu escort yenice escort akçaabat escort araklı escort of escort ortahisar escort yomra escort karakoçan escort kovancılar escort altınordu escort fatsa escort perşembe escort ünye escort tavşanlı escort simav escort domaniç escort eğirdir escort yalvaç escort ardeşen escort cayeli escort fındıklı escort pazar escort afşin escort dulkadiroğlu escort Elbistan escort onikişubat escort pazarcık escort türkoğlu escort altınova escort çiftlikköy escort çınarcık escort bulancak escort espiye escort eynesil escort görele escort piraziz escort tirebolu escort yağlıdere escort sorgun escort sarıkaya escort çayıralan escort boğazlıyan escort akdağmadeni escort erbaa escort niksar escort turhal escort zile escort viranşehir escort suruç escort siverek escort karaköprü escort haliliye escort eyyübiye escort akçakale escort zara escort Yıldızeli escort suşehri escort şarkışla escort gemerek escort kozluk escort sason escort aziziye escort horasan escort oltu escort palandöken escort yakutiye escort ayancık escort boyabat escort gerze escort kaman escort mucur escort ermenek escort sarıveliler escort keskin escort yahşihan escort gerede escort göynük escort mengen escort mudurnu escort göynücek escort gümüşhacıköy escort merzifon escort suluova escort taşova escort bor escort çamardı escort ulukışla escort banaz escort eşme escort sivaslı escort havsa escort ipsala escort keşan escort osmancık escort sungurlu escort bahçe escort hasanbeyli escort kadirli escort toprakkale escort alaplı escort çaycuma escort ereğli escort kilimli escort başkale escort ipekyolu escort özalp escort tuşba escort kemah escort refahiye escort tercan escort üzümlü escort http://www.ddtshanghaiescort.com Antalya escort Bursa escort Mersin escort Aydın escort Balıkesir escort Çanakkale escort Kıbrıs escort Kütahya escort Manisa escort Muğla escort Tekirdağ escort Trabzon escort Yalova escort Isparta escort Maraş escort Ordu escort Rize escort Sivas escort Afyon escort Aksaray escort Giresun escort Şanlıurfa escort Yozgat escort Erzurum escort Amasya escort Çorum escort Tokat escort Uşak escort Van escort Bolu escort Burdur escort Kırşehir escort Niğde escort Osmaniye escort Zonguldak escort Düzce escort Edirne escort Erzincan escort Karabük escort Karaman escort Kastamonu escort Kırıkkale escort Kırklareli escort manavgat escort alanya escort belek escort aksu escort finike escort gazipaşa escort güllük escort kaş escort kemer escort kepez escort konyaaltı escort korkuteli escort kumluca escort lara escort muratpaşa escort serik escort gemlik escort gürsu escort inegöl escort iznik escort mudanya escort nilüfer escort orhangazi escort osmangazi escort yıldırım escort kuşadası escort didim escort nazilli escort söke escort efeler escort bandırma escort altıeylül escort edremit escort karesi escort susurluk escort bodrum escort gümbet escort turgutreis escort dalaman escort fethiye escort köyceğiz escort marmaris escort çerkezköy escort çorlu escort kapaklı escort süleymanpaşa escort meram escort anamur escort erdemli escort mezitli escort silifke escort tarsus escort akhisar escort salihli escort soma escort turgutlu escort girne escort lefkoşa escort biga escort çan escort gelibolu escort dinar escort emirdağ escort sandıklı escort merzifon escort suluova escort taşova escort yeşilyurt escort gerede escort mengen escort bucak escort kadirli escort osmancık escort sungurlu escort akçakoca escort ipsala escort keşan escort kilimli escort üzümlü escort aziziye escort palandöken escort yakutiye escort bulancak escort espiye escort tirebolu escort safranbolu escort lüleburgaz escort gediz escort simav escort tavşanlı escort elbistan escort fatsa escort ünye escort ardeşen escort çayeli escort birecik escort eyyübiye escort haliliye escort siverek escort suruç escort viranşehir escort kangal escort şarkışla escort suşehri escort yıldızeli escort erbaa escort niksar escort turhal escort akçaabat escort araklı escort of escort ortahisar escort sorgun escort www.elmasajeinfantil.com istanbul masaj salonu ankara masaj salonu izmir masaj salonu bursa masaj salonu antalya masaj salonu adana masaj salonu konya masaj salonu şanlıurfa masaj salonu gaziantep masaj salonu kocaeli masaj salonu mersin masaj salonu diyarbakır masaj salonu hatay masaj salonu manisa masaj salonu kayseri masaj salonu samsun masaj salonu balıkesir masaj salonu maraş masaj salonu van masaj salonu aydın masaj salonu tekirdağ masaj salonu sakarya masaj salonu denizli masaj salonu muğla masaj salonu bağcılar masaj salonu bahçelievler masaj salonu esenler masaj salonu esenyurt masaj salonu kadıköy masaj salonu kağıthane masaj salonu kartal masaj salonu küçükçekmece masaj salonu maltepe masaj salonu pendik masaj salonu sultangazi masaj salonu ümraniye masaj salonu üsküdar masaj salonu aliağa masaj salonu alsancak masaj salonu bayraklı masaj salonu bornova masaj salonu buca masaj salonu çeşme masaj salonu çiğli masaj salonu gaziemir masaj salonu karşıyaka masaj salonu konak masaj salonu menemen masaj salonu ödemiş masaj salonu torbalı masaj salonu çankaya masaj salonu keçiören masaj salonu mamak masaj salonu polatlı masaj salonu sincan masaj salonu alanya masaj salonu belek masaj salonu kaş masaj salonu kemer masaj salonu korkuteli masaj salonu lara masaj salonu manavgat masaj salonu serik masaj salonu side masaj salonu didim masaj salonu efeler masaj salonu kuşadası masaj salonu nazilli masaj salonu altıeylül masaj salonu bandırma masaj salonu edremit masaj salonu karesi masaj salonu susurluk masaj salonu gemlik masaj salonu gürsu masaj salonu inegöl masaj salonu mudanya masaj salonu nilüfer masaj salonu osmangazi masaj salonu yıldırım masaj salonu biga masaj salonu çan masaj salonu gelibolu masaj salonu adıyaman masaj salonu afyon masaj salonu ağrı masaj salonu aksaray masaj salonu amasya masaj salonu ardahan masaj salonu artvin masaj salonu bartın masaj salonu batman masaj salonu bayburt masaj salonu bilecik masaj salonu bingöl masaj salonu bitlis masaj salonu bolu masaj salonu burdur masaj salonu çanakkale masaj salonu çankırı masaj salonu çorum masaj salonu düzce masaj salonu edirne masaj salonu elazığ masaj salonu erzincan masaj salonu erzurum masaj salonu eskişehir masaj salonu giresun masaj salonu gümüşhane masaj salonu ığdır masaj salonu ısparta masaj salonu karabük masaj salonu karaman masaj salonu kastamonu masaj salonu kilis masaj salonu kırıkkale masaj salonu kırklareli masaj salonu kırşehir masaj salonu uşak masaj salonu kütahya masaj salonu malatya masaj salonu mardin masaj salonu nevşehir masaj salonu niğde masaj salonu ordu masaj salonu trabzon masaj salonu osmaniye masaj salonu rize masaj salonu siirt masaj salonu sinop masaj salonu sivas masaj salonu tokat masaj salonu karahayıt masaj salonu pamukkale masaj salonu nizip masaj salonu şahinbey masaj salonu şehitkamil masaj salonu antakya masaj salonu defne masaj salonu iskenderun masaj salonu darıca masaj salonu gebze masaj salonu gölcük masaj salonu izmit masaj salonu körfez masaj salonu akşehir masaj salonu beyşehir masaj salonu ereğli masaj salonu karatay masaj salonu meram masaj salonu selçuklu masaj salonu akhisar masaj salonu alaşehir masaj salonu soma masaj salonu turgutlu masaj salonu akdeniz masaj salonu anamur masaj salonu erdemli masaj salonu mezitli masaj salonu silifke masaj salonu tarsus masaj salonu toroslar masaj salonu yenişehir masaj salonu bodrum masaj salonu dalaman masaj salonu fethiye masaj salonu köyceğiz masaj salonu marmaris masaj salonu menteşe masaj salonu milas masaj salonu adapazarı masaj salonu serdivan masaj salonu atakum masaj salonu çarşamba masaj salonu ilkadım masaj salonu eyyübiye masaj salonu siverek masaj salonu viranşehir masaj salonu çerkezköy masaj salonu çorlu masaj salonu erbaa masaj salonu