Did you know?
Micro-influencers generate 7X more engagement than influencers with a greater number of followers on Instagram.
Marketers categorize Instagram influencers into tiers according to the number of followers they have. A micro-influencer is someone who has between 1,000 and 100,000 followers.
But don’t concentrate on the numbers. What matters the most is that micro-influencers have better engagement rates.
That’s because they take the time to build personal connections with their followers and post content that people can relate to.
If you are a small organization with a limited budget or if you want to tap into a specific market, micro-influencers may be the perfect fit for your campaign. They can help you deliver a more personalized message to your target audience.
The beauty of collaborating with micro-influencers also lies in their cost-effectiveness. Most micro-influencers charge only a small fraction of what you would have to pay a mega- or macro-influencer. Reports vary, but on average, it costs about $250 to have a micro-influencer post something about your brand.
If you want to amplify your reach, you can simply collaborate with a number of micro-influencers. They can help you reach highly-engaged audiences who are likely to be interested in your brand and products.
Working with micro-influencers also means that you will have to build genuine relationships with them.
Since they closely engage with their followers, they are going to be picky about the brands they want to work with. They are not going to risk losing the trust of their followers by endorsing a brand that doesn’t match their value proposition.
On the upside, once you have them on your side, they are more likely to become loyal to your brand. In fact, you can expect their followers to spread the word about your brand as well.
Working with micro-influencers is just one aspect of Instagram influencer marketing. If you want to learn more about leveraging Instagram influencers, check out the infographic below that has been created by Fourstarzz Media.