Knowing how vital SEO is for your business, it’s a smart plan to hire the SEO expert. Their services are top-notch, and you will concentrate on things that you are good at. But if you can’t afford to hire the professionals, you need to start reading as many SEO blogs as you can. Search all the sources of marketing and SEO courses available. Gather some knowledge from them, and you will nail SEO in no time. We have rounded up 11 points that you can start with, to scale up your business even if you are tight in cash:
- Start with a keyword research
Keyword research is a crucial SEO activity that you will have to learn to get started. First, you should have some keywords that you need to use for your target users. But an important question you must ask yourself is whether the keyword is popular or if your users are likely to use it in their search? If your answer is no, start generating more keyword ideas by creating a list of seed keywords. If you have a team, brainstorm and use tools such as Ahref’s Keyword Explorer, to find a solution.
- On-page SEO
The next essential step is to create and optimize pages in forms of a homepage, product, or blog page for a search. Ensure to have friendly-URLs, right keyword density, and optimized images. That will enable them to rank high in search engines.
- Write a search intent content
There’s nothing as important to Google like contents targeting “search intent” and are result-based. By looking at the SERPs, you can quickly tell the most popular searches. Write straightforward content that your user can understand. Adding images can also help to illustrate your content.
- Work on your web’s issues
Finding if your site has any technical problem might be a tough job if you are not tech-savvy. However, the SEO expert Los Angeles should be your better option in this area. But If you have some skills to understand and read errors in URLs, you can start with a Site Audit. That is the quickest way to identify the problems on your site.
- Use clickable title tags and meta descriptions.
Always use compelling title tags if you want the users to hit them. A higher click-through-rate attracts a great ranking. To achieve that positive impact, you must keep your meta description short and sweet, use words that call for attention, and include the keyword that you are targeting.
- Use internal links
The essence of internal links is to connect all the pages on your site. That means they can transfer the PageRank, and increase “authority” to some specific pages. It also keeps your users engrossed on your website, which creates a better dwell time. All these send a positive signal to search engines and qualify your page for higher ranking.
- Work on your web’s issues.
Finding if your site has any technical aspects might be a tough job if you are not tech-savvy. However, the SEO expert Los Angeles should be your better option in this area. But If you have some skills to understand and read errors in URLs, you can start with a Site Audit. That is the quickest way to identify the problems on your site.
- Give your site security
Users will quickly switch off the site they are using if they discover there is no security installed. To avoid this, set up HTTPS to secure your website and assure your users its safety. As from 2014, Google considers this as a ranking factor. To properly do this, SEO expert Los Angeles will be your best bet.
- Impress your users with a faster site load
As much as you despise a slow loading page, your site might be boring your users too. To ensure it is not, use a free Google’s tool known as PageSpeed Insights. It will tell you if your site is fast enough to impress your visitors.
- Start link building
Since this is one of Google’s top-ranking factors, you should start working on it. First, find where your audience hangs and go there to ensure they have acknowledged your presence. It could be on Facebook or Quora.
It is also good to go for long-tail keywords.
Even as you focus on the popular keywords, build a strategy of working with relevant long-tail keywords. They will help to generate traffic from the search engines.
- Optimize your site for mobile
Use a Search Console tool if you want to know if your website is mobile-friendly or not. Study shows some 70 percent who search with their mobile, take an online action within an hour. So am guessing you would love to see that on your site.
In conclusion, now don’t you think this is something you can do by yourself? If your answer is still a big no, then, by all means, go for SEO expert Los Angeles. Nevertheless, have a breeze trying our SEO self-guide.
Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at ebuilderz.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.