E-Commerce businesses require a great quantity of traffic for a good business and earnings. It is the key secret to the success of any business- traffic. This traffic can be driven through search engines and social media sites. Social media sites in particular and are more helpful in getting traffic to a eCommerce business.
With almost everyone having an active account on social media sites like Facebook, Twitter and Linkedin and also owning a good smart phone to access these social media sites, online t-shirt design studio and advertising on social media is a good option. The businesses can also opt for getting Magneto daily deal extension or Social Media Optimization wherein the social sites can be targeted for advertising and promoting the business there.
Some of the effective social media tactics for driving traffic include:
#1 Linking with Social Media:
Creating a profile on social media sites and promoting businesses is a good way of increasing traffic. The use of social media sites are sky high nowadays. People give their regular updates and connect with their friends and family through social media sites. This makes them regularly active on social media which gives a good chance to business to build a profile there. The users would notice these eCommerce sites and click on them and thereby give traffic to that site.
Here are some of the top benefits of linking with social media :
- Increase Brand Awareness: One of the most evident points of interest of social media is expanding brand awareness. With an immense number of users on Facebook, Twitter, Instagram and other networks, there are a great deal of people to reach.
- Enhance Brand Loyalty: online networking can enable you to arrive a great deal quicker. You can reliably speak with your gathering of people, respond to request dynamically and produce a tribe on different platforms
- Build Brand Equity:
Social media encourages the procedure since you can reliably share free and critical substance over each one of your profiles and pick up trust after some time . You need to fabricate an incentive with prospects.
- Build up Your Brand as an Authority and Thought Leader:
Social media is a phenomenal stage to build up your image as an expert in your industry. Through sharing relevant content, reacting to industry-related questions and being a go-to asset, you can use social media as a strong platform for turning into a specialist.
#2 Tagging and Bookmarking:
Tagging a business to social media websites increases the traffic. The business can tag its website to the social media websites and observing this user would be assured of the credibility. This would in turn create viral traffic when another user checks the website with the link. One can use tagging links like Digg and Technorati and other such credible websites to get good traffic.
Here are some of the top benefits to use tagging and social bookmarking:
- Drive free and targeted traffic to your site:
A brilliant method to utilize Social Bookmarking is to utilize these bookmarks to drive the concentrated and targeted audience to your site. The logic is basic, do what you like, share what you do, and individuals will tail you for what they like that you do!
- Improves your sites Pagerank and number of connections from SB sites
One major reason behind why Social Bookmarking websites are a hit is because of their significance in the world of web crawlers. It encourages drive great positioning to your site as far as the positioning with the search engines and this will convey a good traffic to your site.
- Boost the popularity of the site
As a general rule the Social Bookmarking sites are really held and always refreshed and perused by individuals who keep a tab on the rankings that run high and low with their site.
#3 Push and Publish Content:
Content is crucial for businesses to let the customers know about the products and services provided by the eCommcerce store. To promote this, the eCommerce business can publish their content- be it an article, a video or an audio file in different high traffic websites and make it reach to the maximum number of people on the web. Sites like Youtube and Facebook give good options of spreading the video and content to people across. As more and more people get that content, there will larger amount of back links to the eCommerce site and much higher traffic.
Here are a couple of ways you can utilize content on your store’s site to increase traffic.
- Product Reviews
Product audits and tributes are a incredible way to promote the adequacy of your products and build trust with your brand. Having a high star rating on your item showing up on page postings can help boost organic traffic.
- Product Videos
Product videos are an incredible type of substance showcasing for eCommerce. You can likewise take video content advertising further by offering items to online reviewers on YouTube.
#4 Good Interaction:
Customers feel happy when eCommerce sites they purchase or do business with interact with them regularly and give them updates about the products and services. Businesses should keep in mind to interact with their clients and customers on social media sites. This would make the customers feel good and build their trust for a longer association. It also helps in building the credibility of the eCommerce brand and spread the word about its loyalty to customers.
#5 Be Consistent:
Consistency is important for a eCommerce store. Consistency in social media sites- which means just publishing content once and disappearing won’t help. The business should regularly keep n sharing updates about services and products and any new information about the field. This would build its credibility and trust among the people.
Social media tactics like these prove much helpful for eCommerce businesses and stores. They not only bring traffic to the store but also work a lot to develop the brand and name in the eyes of the people.
Isha Singh, an avid app developer is trying to take advantage of the technical knowledge she has to help people gain a foothold in the digitized world. Read her sharing her views on marketing services, e-commerce platforms, and web & application development, the latest being Magento extension development.