Companies come under fire for various reasons. From whistleblower reports, negative employee feedback on public forums to efforts from competitors to tarnish a business’ name, companies have a lot to worry about when it comes to reputation management. With the world being…

A successful brand building process helps in increasing the sales and advocating your product or service to the potential customer.The process involves defining the target audience, working on the brand mission, conducting market research, creating a value proposition, working on the brand…