For new business digital marketing services are of most important given the fact that the internet is the main platform now where one can connect globally with prospective customers. The ease that digital marketing services offer cannot be compared with the standard marketing procedures that were the norm a few decades back.
There are two main ways that you can start your essential marketing plan. SEO or Search Engine Optimization and PPC which is Pay Per Click. But here comes the question of which is the more effective model to select for your business.
The choice of your marketing plan depends on the prospective buyers that you want to reach out to and what is the level of interaction they have with the web services to meet their needs. There are two main differences between SEO and PPC. The traffic that is generated by SEO is free. The traffic from PPC has a cost linked with each click. The other difference is that PPC ads appear above any SEO influenced results in a search.
It is best to discuss with a Digital marketing company on the mode that would suit your business needs. To understand which would be a better option for you let us see what are the pros and cons of the two marketing strategies.
SEO: SEO or Search Engine Optimization is considered as using the organic search engine traffic to direct towards your business using search optimized keywords in the content for your business website.
Read more: Free Seo Tools for Website Analysis
Increased Awareness and Branding: The visibility of your business is enhanced manifolds by the use of multiple keywords which puts your business forward to prospective customers when they search for any of the keyword types that are included in the content. This means that a single content article can direct traffic created by the search for different types of keywords. This enhances branding as well, by directing searches related to informational queries and commercial items to your website.
Preference and trust: There are a lot of people who actually avoid the ads and prefer to read the usual search result contents. Having search results show your website enhances the credibility of the product or services and also the content of the website helps to create trust in the brand and gives the customers to leave reviews and commending the services that are provided.
Cost-effective: The initial development of the content involves cost. But with strong content that attracts traffic, the initial investment is returned multiple times. Once the content is uploaded it can continue to attract the prospective customers until the content is relevant and the keywords are optimized.
Scope: The greater advantage of SEO is that you can optimize the content as per the changing trends in searches by just simple additions or edits to the existing content.
But there are negative aspects as well which we need to consider before deciding on SEO as the market strategy to promote the business.
The flow of traffic in the initially can be slow or you may get lost in a list of search results that highlights some of the bigger players in the market. Sometimes adjust the keywords can lead to the loss of the charm of content that can impact the impression that you leave on the reader of the post. Strong content is needed which is informative, up to date and is engaging. This may be possible to achieve only with writers who have a strong digital marketing sense and seasoned to write engaging yet informative content.
PPC: PPC is targeted marketing. Most Digital Marketing Companies prefer this as a promotional strategy as you can keep tag of the flow of traffic who are actually interested in the product type. And you pay for the people who visited the site. That means you have the surety of the fact that the page was visited.
Heightened visibility: Paid ads always shows in a search above the series of SEO related content. This ensures that the prospective customer sees the ads even if he may not really click to open the ads.
Visual benefit: In PPC ads Google offers the option of visual shopping ads. This is a great way to showcase the products and services that you offer based on what the prospective customer is looking for. The laser-targeted way of ensuring visibility in front of prospective customers is yet another advantage that PPC offers. Ads can be targeted based on the keywords that are searched depending on the time, place, languages and history of previous searches.
Speed and Marketing intelligence: PPC has the benefit of being much faster than SEO in creating visibility as it is based on the visual factor. With the integrated intelligence of Google, Analytics marketing becomes more consumer choice based which improves results much faster.
The downside of the PPC marketing strategy is that the cost can go really high at times. It sure does mean that you are reaching out to a wide audience but it does not always mean conversion of an audience to a customer. It is a great way to create visibility and initiate campaigns but can turn out to be much more expensive if not well monitored.