Due to covid-19, we have had the opportunity to experience everything from the comfort of our couch, from ordering groceries to working from home to learning from home it has all been covered. Covid-19 has become a greater contributor in eCommerce development; it has given a new direction and shape to the whole E-commerce business around the world.
The future of E-commerce is most definitely very bright and promising, and everything is bound to become online with all the technological developments that are taking place here are a few ways in which eCommerce will change 2021 and years after that:
Online shopping assistance:
How many times have you visited a store and you were able to make quick ad firm decisions and at the same time you brought more than expected? That is probably because of the compelling salesperson who kept on complimenting you on every dress you tried. Since everything has shifted online so has shopping.
Everyone prefers buying clothes at their comfort in their house. There are possibilities that business owners might try to give the customers a personalized experience by making this option available to the customers by eCommerce website development strategy.
This can make the customers feel at home and at the same it can also emerge to be a successful sale tactic that businesses can approach, the businesses are trying to make the customers feel more like in-store, give it a human touch.
Shift from business to consumers to business to business
In the business segment, business is largely regulated from business to business and then business to clients. There’s huge B2B eCommerce development that is going to take place in the near future.
That is particularly because huge apps and brands offer discounted items on their site, and that attracts the customers, rather than going and buying from retailers at MRP.
These businesses are able to offer such discounts and have such a broad margin because they directly interact with manufacturers, and the cost of middlemen is excluded. This lets them give away exciting offers to their consumers.
Another reason why people prefer buying online is that they can order it from their home and get requirements without actually having to go out thus eliminating the physical experience. Everything is now available with just a tap on the screen.
People preferring online sites can further lead to more B2B deals taking place as there would be no requirement of retailers.
Increased emphasis on device usage
The business might start placing more importance on their eCommerce website development. Developing the website has become necessary since there is a wide range of customers everybody uses a different device to place or browse or do research on the product.
So, in times like this, it becomes necessary that the website of a brand is versatile and can fit in and give optimum results in any of the devices.
Restricting to one device and result in compromising the visibility of other devices.
Most businesses are trying to develop more mobile-friendly applications since a lot of people prefer placing orders through their phone rather than waiting for the laptop to start and entering the password and then launching the site.
In such cases, mobile becomes a very convenient and easy to go preferred option. A few years ago, people preferred ordering through their laptops but now they prefer ordering through phones, in the future, it can be some other device.
So the businesses have to keep in touch and focus on the device as well and not just be restricted to one device or one tactic.
People have started isolating themselves and spend hours on their phones. In such cases, there’s a huge chance that artificial intelligence can further become the future. Various eCommerce sites provide artificial assistance and chat boxes where you chat and solve queries with them.
These AI are programmed in such a way that they have a response to every situation, the reason that people might shift this is that they are available 24*7 unlike humans.
A lot of businesses might consider it as an option for two reasons; firstly because they are very cost-effective unlike humans, and they are very efficient and effective and they do not get tired and lethargic like humans.
The other reason is that they are available for the customers whenever they want they are just around the clock. They can handle every situation very effectively because they are being programmed in doing so.
Shopping through social media sites
Likely, eCommerce development can further lead to shifting their marketing the products on social media sites and from there redirecting them to the websites.
There are a lot of businesses who are already following this, where they just browse through all the options available on the page and then tap on the product to buy it.
Since there are a huge number of social media site users there is a wide range of opportunities available for a business in social media. With the right kind of marketing and hashtag use, the businesses can gain huge profit in this segment and expand their customer base.
These businesses should invest in eCommerce website development, which can go hand in hand with all these social media sites. Social media has a wide array of opportunities from business, the businesses must be confident enough and make the right moves to get the best of this opportunity
At the end of the day, with everything becoming online, everything eventually is going to become online. Businesses should be able to identify opportunities in the field and get the best out of them.
The most common prediction is that B2B eCommerce development will be on the rise and all eCommerce website development should take place accordingly. Various websites are also going to try and provide more personalized experiences for their customers to make them feel at home.
A creative and passionate mobile application enthusiast with over 10+ years of experience in providing IT solutions across various industries. Nitesh Behani is the Co-Founder of Magneto IT Solutions, a full service of Mobile App Development in USA, India, and Bahrain. He has experience of delivering more than 100+ projects ranging from web technologies to mobile application technology.