The modern business landscape is fast-paced and competitive, with entrepreneurs constantly looking for ways to improve their businesses. The market is flooded with various experts offering their services, providing a quick fix and often not an effective long-term solution. With so many…

This is, without a doubt, the era of data. Companies are significantly relying on gathering customer data with the aim of improving their targeting efforts and their marketing strategies in general. If you’re running a business, or you’re simply curious, you should…