TikTok for Startup Brands: 7 Incredible Strategies for Getting More Success

TikTok is on the move today and every day! It is a powerful social media platform that helps creators, brands, influencers, and advertisers show their brand message to the wider people.

TikTok has risen to new heights with its short form engaging videos. Now the app has reached 800 million active users in over 150+ countries. Moreover, TikTok was also helping brands and businesses to promote their brand to potential customers.

In this article, I’ll give you 7 incredible strategies to get more success for your brand.

1. Determine Your Niche

When you open TikTok, the first thing you see on this platform is: For You page. It plays a significant role on TikTok with endless videos from different creators. You can get videos on TikTok “for you” page based on your past activities, song choices, hashtags, and the content types you used.

Once you start to upload videos on TikTok, you want users to watch your entire videos, put likes, comments and shares to get better engagement and visibility. So, you need to determine your niche that will enhance your profile growth.

For example, you can ask yourself,

  • Will TikTok help with brand awareness?
  • Who is our target audience, and how to reach them?
  • How can I outrank competitors?
  • What type of content can I post on TikTok?

2. Use Current Trends On TikTok

TikTok is an engaging social media platform with lots of trending topics. You can find trending hashtags, music or soundtracks, challenges, and trending videos using the “for you” page and discover page.

By using hot topics and trending quotes, you can increase your horizon completely. Don’t copy other users’ content and create content that fits your brand and business with your own creativity. As a result, you can receive huge audience engagement and go viral on the platform.

3. Build Strong Relationships

TikTok offers a space to directly connect with your target customers. Creative, fun, and duet videos are the best ways to create a strong bonding between your brand and consumers. According to the data, 64%    consumers are looking for brands to connect with them.

Hence, you have the chance to reach your brand to massive audiences. TikTok audiences want authentic interaction from real people. If you’re relatively new to TikTok, you can receive TikTok video likes as an engagement by posting informative videos. Also, it’s better to provide truthful and original information to build trust with your audiences.

4. Join With Leading TikTok Influencers

Leveraging audience attention is not an easy process, and you can’t achieve it overnight. You need to put your effort and time into building brand exposure and customer loyalty. One best strategy to receive massive engagement and boost your business growth on TikTok is influencer marketing.

Big names achieve more success faster, influencers on TikTok play an essential role in gaining user attention more quickly. Usually, influencers have large followers and effective content ideas. But, you need to find influencers relevant to your brand and have a large number of followers.

5. Promote Hashtag Challenges

As a startup brand, you can promote or participate in hashtag challenges to increase your engagement rate. Hashtag challenges on TikTok will encourage your audiences to recreate the video concept of themselves and post videos with your target hashtag.

When you decide to promote your challenges on TikTok, you have to make sure your content is effective and encourage large numbers of people to participate with them. As a result, your brand will connect with potential audiences and go viral among your TikTok followers.

6. Promote Brand With TikTok Ads

TikTok’s advertising feature is similar to Facebook ads manager, so you can easily familiarize yourself with your brand with TikTok ads. It is a paid tool that helps to boost brand awareness, generate traffic to your website, and increase social presence.

Moreover, TikTok supports brands in promoting their products and services with creative content. TikTok offers five types of advertising options to promote their content to the maximum number of audiences. These include,

  • Infeed Native Ads
  • Brand takeover ads
  • Top view ads
  • Branded lenses
  • Hashtag challenges

With these types of TikTok ads, you can show your brand in different formats to different audiences. With TikTok ads, you can create a positive experience for your customers and incorporate your social media presence.

7. Boost User Engagement

User engagement is one of the effective parts of your TikTok marketing strategies. TikTok offers endless opportunities for your brand to build a strong relationship and create mass brand awareness. One exciting way to directly communicate with your target customer is through TikTok live streaming.

You can also use duet and stitch features to connect with larger audiences and increase your engagement level. If you comment on other users’ videos, you will get the chance to interact with the followers of their profile. High quality videos have the ability to capture audience attention faster and gather new followers to your TikTok profile.


In the digital marketing world, TikTok is an excellent source to expand your brand reach, target specific markets, and larger your online community. With TikTok influencers, you can uplift your marketing presence to loyal audiences.

You can use these 7 tactics for your startup brand, and there is no doubt you can achieve more engagement and get more success with massive TikTok audiences.

Author Bio:

Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites.

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