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Cost per click is said to be a digital marketing term which measures the amount of money paid for each click in a PPC (pay per click) marketing campaign. CPC is a metric which determines the success and ROI (return on investment)…
If you’ve landed on this page, chances are, you already know what the AdWords a.k.a. Google Ads exam is. Not only that, I’m sure you’re convinced it’s pretty important for your digital marketing career. (if you’re still asking why–clue: 1) It’s Google!…
What is Smart Bidding? Google has set an advance machine learning algorithm that helps you to optimize your conversions and as a result of this, your conversion value increases in all of the auctions you make, this feature is known as “auction…
With 65% of clicks acquired via PPC campaigns, the demand of buying keywords for showcasing your business on any given platform, such as Google is become popular by the day. Moreover, for every dollar spent on ad campaigns, you earn double the…
Do you want hands-free, efficiently run, constantly improving AdWords campaigns or do you want to get involved in expensive, time-consuming and complex AdWords management that will distract you from more important work? White label PPC services can be well worth the money…
With the popularity of PPC among businesses today, offering PPC management services can be a game changer for SEO agencies and individual consultants. However, you would have to deliver tailored results, well-managed campaigns and great returns on investment to really be of…
Don’t have time for an in-depth PPC campaign audit? No problem! Here are some simple audit steps recommended by professional PPC audit agencies to quickly evaluate campaign health. Review Quality Score Start your PPC campaign audit by examining the Quality Score of…
The only bothering question for any business owner is how I can grow my business. Each business needs to increase lead generation and conversion to get new business. At the same time, retaining existing client to get repeat and referral business is…
The old adage – “A stitch in time saves nine” – holds true for PPC campaigns. And that’s what a timely PPC audit can do – reveal hidden issues before they snowball into larger issues and lead to serious waste of ad…