2020 is almost about to end and with it the year has brought about several marketing trends – a few good ones and a few bad ones. As a whole, the year was full of Easter eggs for every digital marketer, and…

Digital marketing is the online form of traditional marketing. And who handles this marketing? Obviously, a marketer! Now the term ‘Marketer’ is a bit generalized. A marketer can be just a simple marketer, a content curator, salesperson or someone else. You have…

When it comes to marketing your brand, the digital medium is one space you cannot ignore. Apart from merely posting and replying to customers on social media, it has become imperative to invest time, money and effort in carrying out digital marketing…