The influencer marketing industry is expected to surpass $6.5 billion in 2019. One of the primary reasons for this is the high ROI that you can get from it. Nearly 89% of marketers feel that the ROI of influencer marketing is better,…
Since the digital revolution touched every human life on this planet, the world of business has witnessed a widespread transformation. Keeping with this transformation, businesses today are increasingly relying on digital marketing to ensure their long-term prosperity. It is North Star that…
Large growing companies that have an online presence would need to increase their online visibility to ensure that their target audience would see their plethora of webpages containing their services and products. Such companies would need to invest a large amount of…
Having a website for your company is a good start but it isn’t enough even if it presents a compelling message for your customers and an attractive design for online consumers.If your target audience can’t find your site then the site is…
If you’ve landed on this page, chances are, you already know what the AdWords a.k.a. Google Ads exam is. Not only that, I’m sure you’re convinced it’s pretty important for your digital marketing career. (if you’re still asking why–clue: 1) It’s Google!…
Facebook Marketing is one of the most important channels of Digital Marketing. Marketers and advertisers who are either investing in Facebook Ads or plan to invest in them in future should consider Facebook Pixel. Pixels are common across most advertising platforms. They…
What is Smart Bidding? Google has set an advance machine learning algorithm that helps you to optimize your conversions and as a result of this, your conversion value increases in all of the auctions you make, this feature is known as “auction…
Nowadays everyone who owns a business also has a website. Getting your hands on the creative and interactive website is so easy that even small business, start-ups, local companies have own websites. So the question is what’s the point of having such…
With 65% of clicks acquired via PPC campaigns, the demand of buying keywords for showcasing your business on any given platform, such as Google is become popular by the day. Moreover, for every dollar spent on ad campaigns, you earn double the…
Regardless of whether you’re new to Instagram showcasing or simply beginning an account and getting your initial 1000 followers can be a major test. Growing an Instagram account simply isn’t as simple as it used to be, however in this blog entry…